Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 23856 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and ProCampaign®
Salesforce Account Engagement (Formerly Pardot), ProCampaign®, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.
"Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. " - Mk Getler
"ProCampaign proves again that a privacy-compliant use of CRM systems is possible " - Sebastian Meissner
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than ProCampaign® for
Software Failure Risk
ProCampaign®
Focus area
ProCampaign® is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
71
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
-
Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
-
Improve stakeholder relations
-
Establish thought leadership
-
Improve digital and social presence
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Improve efficiency
-
Increase average basket value
-
Improve consistency
-
Shorten ramp up time
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Increase customer life time value
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Grow market share
-
Launch new products
-
Increase customer life time value
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Improve brand engagement
-
Scale best practices
-
Improve efficiency
-
Improve ROI
- See 10 more
Top Channels
Channels Used
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promotions
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e-mail
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social media
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coupons
-
website
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Facebook
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offline
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text SMS
-
point of sale
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mobile
-
user generated content
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omnichannel
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blogs
-
trade shows
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Facebook page
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newsletter
-
mobile app
-
phone calls
-
print media
-
events
-
video
-
newspaper
-
Twitter
-
magazine
-
Instagram
- See 22 more
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promotions
-
e-mail
-
social media
-
coupons
-
website
-
Facebook
-
offline
-
text SMS
-
point of sale
-
mobile
-
user generated content
-
omnichannel
-
blogs
-
trade shows
-
Facebook page
-
newsletter
-
mobile app
-
phone calls
-
print media
-
events
-
video
-
newspaper
-
Twitter
-
magazine
-
Instagram
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
