Comparison Summary
This comparison report of Salesforce DMP vs. GumGum is based on a specific set of business needs and context. The comparison uses 422 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce DMP and GumGum
Salesforce DMP belong to a category of solutions that help Data Management Platform, whereas GumGum belong to a category of solutions that help Display Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce DMP covers Advertisement with Offline, Engagement Management, Communication Management, Collaboration, etc.
GumGum focuses on Advertisement, Communication Management, Engagement Management, International Marketing, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Data Management Platform (DMP) from Salesforce
GumGum | Applied Computer Vision
Age
1999
Financials
IPO
SERIES E
Business Need
Total Processes
(we found evidences for)
32
27
Total Goals
(we found evidences for)
8
8
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Improve digital and social presence
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Enter new markets internationally or locally
- See 5 more
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Enter new markets internationally or locally
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Improve ROI
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Grow market share
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Enhance customer relationships
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Improve brand engagement
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Increase sales & revenue
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Acquire customers
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Improve internal communications
- See 5 more
Top Channels
Channels Used
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website
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social media
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mobile
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mass media
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display advertisement
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video
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Twitter
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mobile app
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mobile ads
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user generated content
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blogs
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television
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e-mail
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Instagram
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Facebook
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LinkedIn
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chat
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Snapchat
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phone calls
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games
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offline
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on premises
- See 19 more
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website
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social media
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mobile
-
mass media
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display advertisement
-
video
-
Twitter
-
mobile app
-
mobile ads
-
user generated content
-
blogs
-
television
-
e-mail
-
Instagram
-
Facebook
-
LinkedIn
-
chat
-
Snapchat
-
phone calls
-
games
-
offline
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on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
