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Salesforce Email Studio vs EmailOctopus: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Email Studio vs. EmailOctopus is based on a specific set of business needs and context. The comparison uses 6381 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Email Studio and EmailOctopus

Salesforce Email Studio, EmailOctopus, Aweber, Litmus, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Email Studio covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

EmailOctopus focuses on Communication Management with E-Mail, Helpdesk Management, Engagement Management with E-Mail, Drip Marketing with E-Mail, etc.

"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? " - Arvind Krishna

"EmailOctopus helped by allowing us to grow our audience without spending a fortune. " - Camilla Westergaard

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than EmailOctopus for

Software Failure Risk

  • medium

logo EmailOctopus

Focus area

EmailOctopus is better than Salesforce Email Studio for

Software Failure Risk

  • low

About

Email Marketing Software Customized Solutions - Salesforce.com

EmailOctopus - Email marketing for less

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

101

56

Total Goals
(we found evidences for)

18

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring

campaign analytics


training & onboarding


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


helpdesk management


content management

content publishing


contact list management



workflow management




sales document management

contract management

proposal & quote management


relationship management


generation of new leads


segmentation and targeting


loyalty management

identify target customers





customer feedback management

measuring customer satisfaction

measuring net promoter score






knowledge management

creating knowledge base




touchpoint management


conversion management


channel management


personalized marketing


customer case management




products & pricelist management




social media marketing


outbound marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural



promotion management



discount management


trade show marketing



community marketing


international marketing



account management




distribution management


database marketing


rating and review management


community building



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more
  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Improve brand engagement

  • Improve digital and social presence

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • social media

  • review sites

  • Amazon

  • promotions

  • newsletter

  • user generated content

  • blogs

  • offline

  • point of sale

  • website

  • events

  • phone calls

  • mass media

  • television

  • Facebook

  • causes and charity

  • mobile

  • mobile app

  • See 16 more
  • e-mail

  • social media

  • review sites

  • Amazon

  • promotions

  • newsletter

  • user generated content

  • blogs

  • offline

  • point of sale

  • website

  • events

  • phone calls

  • mass media

  • television

  • Facebook

  • causes and charity

  • mobile

  • mobile app

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting