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Salesforce Email Studio vs Higher Logic Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Email Studio vs. Higher Logic Marketing Automation is based on a specific set of business needs and context. The comparison uses 6478 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Email Studio and Higher Logic Marketing Automation

Salesforce Email Studio, Aweber, Litmus, etc., belong to a category of solutions that help Email Marketing, whereas Higher Logic Marketing Automation, Makesbridge, itracMarketer Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Email Studio covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

Higher Logic Marketing Automation focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? " - Arvind Krishna

"Pandemic or not, we were moving ahead with establishing a community platform. Our staff and volunteer leaders spent so much time responding to the same questions over email. Our communications were leaving people with more follow-up questions. We we...re only talking to, not engaging with our chapter leaders. We realized there had to be a better way. Our Higher Logic Leadership Community has truly made a tremendous difference. We are now delivering critical information and turnkey materials to business teachers 24/7 to better meet their needs. " - ALEXANDER T. GRAHAM

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than Higher Logic Marketing Automation for

Software Failure Risk

  • medium

logo Higher Logic Marketing Automation

Focus area

Software Failure Risk

  • low

About

Email Marketing Software Customized Solutions - Salesforce.com

Marketing Automation delivering personalized content and targeted communications

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

101

53

Total Goals
(we found evidences for)

18

10

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring

campaign analytics


training & onboarding


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


helpdesk management


content management

content publishing


contact list management



workflow management




sales document management

contract management

proposal & quote management


relationship management


generation of new leads


segmentation and targeting


loyalty management

identify target customers





customer feedback management

measuring customer satisfaction

measuring net promoter score






knowledge management

creating knowledge base




touchpoint management


conversion management


channel management


personalized marketing


customer case management




products & pricelist management




social media marketing


outbound marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural



promotion management



discount management


trade show marketing



community marketing


international marketing



account management




distribution management


database marketing


rating and review management


community building



subscription management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting