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Salesforce Essentials vs HubSpot CRM: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Essentials vs. HubSpot CRM is based on a specific set of business needs and context. The comparison uses 44386 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Essentials and HubSpot CRM

Salesforce Essentials, HubSpot CRM, Siebel CRM, Bullhorn ATS & CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Essentials covers Engagement Management, Helpdesk Management with Social Media, Sales Document Management with Social Media, Knowledge Management with Social Media, etc.

HubSpot CRM focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, Lead Tracking with E-Mail, etc.

"Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. " - Mk Getler

"Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. " - João Dobbin

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Essentials

Focus area

Salesforce Essentials is better than HubSpot CRM for

Software Failure Risk

  • medium

logo HubSpot CRM

Focus area

HubSpot CRM is better than Salesforce Essentials for

Software Failure Risk

  • medium

About

Build stronger customer relationships, with the CRM built for small business

HubSpot CRM | For Sales Leaders

Age

1999

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

82

145

Total Goals
(we found evidences for)

16

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



sales document management

contract management

proposal & quote management


knowledge management


contact list management

creating contact list


communication management

tracking & monitoring communications

sending & publishing communications





customer case management




sales call management


training & onboarding


community building


conversion management


social media management

managing social media account

social media analytics

engaging on social media

scheduling post to social media




customer feedback management

measuring customer satisfaction



relationship management


lead qualification

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


campaign management

campaign analytics

campaign monitoring


generation of new leads




opportunity management


business development



rating and review management


account management


loyalty management

customise loyalty program






products & pricelist management


international marketing




promotion management


lifetime value management



sales review & feedback


discount management


outbound marketing



community marketing


competitive intelligence



trade show marketing




social media marketing



database marketing


follower management


performance management




calendar management



segmentation and targeting


personalized marketing


create learning path


track learning progress


courses & assessment

create learning path

track learning progress




touchpoint management



revenue cycle management



conference call management


channel management



category management


advocacy management


motivation management




distribution management






merger and acquisition



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Increase average basket value

  • Improve digital and social presence

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve visibility

  • Launch new products

  • Shorten ramp up time

  • Establish thought leadership

  • Improve consistency

  • Improve brand engagement

  • Increase customer life time value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • website

  • user generated content

  • blogs

  • offline

  • chat

  • point of sale

  • mobile

  • Facebook

  • video

  • LinkedIn

  • promotions

  • on premises

  • mobile app

  • newsletter

  • trade shows

  • Twitter

  • events

  • Instagram

  • games

  • text SMS

  • coupons

  • Facebook page

  • channel partners

  • Slack

  • Skype

  • print media

  • support groups

  • Pinterest

  • magazine

  • causes and charity

  • mass media

  • display advertisement

  • See 32 more
  • e-mail

  • phone calls

  • social media

  • website

  • user generated content

  • blogs

  • offline

  • chat

  • point of sale

  • mobile

  • Facebook

  • video

  • LinkedIn

  • promotions

  • on premises

  • mobile app

  • newsletter

  • trade shows

  • Twitter

  • events

  • Instagram

  • games

  • text SMS

  • coupons

  • Facebook page

  • channel partners

  • Slack

  • Skype

  • print media

  • support groups

  • Pinterest

  • magazine

  • causes and charity

  • mass media

  • display advertisement

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting