Comparison Summary
This comparison report of Salesforce Essentials vs. Market Leader is based on a specific set of business needs and context. The comparison uses 3646 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Essentials and Market Leader
Salesforce Essentials, Market Leader, Siebel CRM, Vtiger all-in-one CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Essentials covers Engagement Management, Helpdesk Management with Social Media, Sales Document Management with Social Media, Knowledge Management with Social Media, etc.
Market Leader focuses on Engagement Management with E-Mail, Generation Of New Leads with Website, Contact List Management with E-Mail, Conversion Management with E-Mail, etc.
"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. " - Jane Moran
"I’ve been a REALTOR® for less than a year, and I’ve been buying leads from Market Leader and don’t intend to ever stop doing that. I want to be able to buy even more! " - Andrea Watkins
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Essentials
Focus area
Salesforce Essentials is better than Market Leader for
Software Failure Risk
About
Build stronger customer relationships, with the CRM built for small business
Real Estate CRM Software pioneer in lead generation and contact management systems
Age
1999
Financials
IPO
M&A
Business Need
Total Processes
(we found evidences for)
82
61
Total Goals
(we found evidences for)
16
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve stakeholder relations
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Improve ROI
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Increase customer life time value
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Improve efficiency
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Improve brand engagement
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Build brand awareness
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Grow market share
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Increase average basket value
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Improve digital and social presence
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Improve internal communications
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Scale best practices
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Launch new products
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Establish thought leadership
- See 13 more
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Improve digital and social presence
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Scale best practices
-
Improve ROI
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Grow market share
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Increase sales & revenue
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Launch new products
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Build brand awareness
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Improve efficiency
- See 8 more
Top Channels
Channels Used
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e-mail
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social media
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website
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Facebook
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phone calls
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video
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LinkedIn
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text SMS
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newsletter
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user generated content
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blogs
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promotions
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offline
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on premises
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games
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Instagram
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Twitter
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mobile
- See 15 more
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e-mail
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social media
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website
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Facebook
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phone calls
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video
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LinkedIn
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text SMS
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newsletter
-
user generated content
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blogs
-
promotions
-
offline
-
on premises
-
games
-
Instagram
-
Twitter
-
mobile
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
