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Salesforce Essentials vs Market Leader: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Essentials vs. Market Leader is based on a specific set of business needs and context. The comparison uses 3646 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Essentials and Market Leader

Salesforce Essentials, Market Leader, Siebel CRM, Bullhorn ATS & CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Essentials covers Engagement Management, Helpdesk Management with Social Media, Sales Document Management with Social Media, Knowledge Management with Social Media, etc.

Market Leader focuses on Engagement Management with E-Mail, Generation Of New Leads with Website, Contact List Management with E-Mail, Conversion Management with E-Mail, etc.

"The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to m...ake sure we are making a good decision. " - Samuel Dall’Agnol

"I’ve been using Market Leader leads for almost a year now, and I’ve had lots of success with them. I’ve had two closed listings from these leads and have gotten at least two buyers from sign calls for those listings. The leads are very reasonably pr...iced and I typically get more leads than I pay for each month. Love it! " - Laura Smith

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Essentials

Focus area

Salesforce Essentials is better than Market Leader for

Software Failure Risk

  • medium

logo Market Leader

Focus area

Software Failure Risk

  • medium

About

Build stronger customer relationships, with the CRM built for small business

Real Estate CRM Software pioneer in lead generation and contact management systems

Age

1999

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

82

61

Total Goals
(we found evidences for)

16

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


helpdesk management


sales document management

contract management

proposal & quote management


knowledge management


contact list management

creating contact list


communication management

tracking & monitoring communications

sending & publishing communications




workflow management


customer case management


pipeline management



sales call management

meeting management


training & onboarding


community building


conversion management


social media management

managing social media account

social media analytics

engaging on social media

scheduling post to social media




customer feedback management

measuring customer satisfaction



relationship management


lead qualification

lead qualification: demographic

lead qualification: technographic


campaign management

campaign analytics


generation of new leads



content management


opportunity management


business development



rating and review management


account management


loyalty management

customise loyalty program






products & pricelist management






competitive intelligence



personalized marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Increase average basket value

  • Improve digital and social presence

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase sales & revenue

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • phone calls

  • video

  • LinkedIn

  • text SMS

  • newsletter

  • user generated content

  • blogs

  • promotions

  • offline

  • on premises

  • games

  • Instagram

  • Twitter

  • mobile

  • See 15 more
  • e-mail

  • social media

  • website

  • Facebook

  • phone calls

  • video

  • LinkedIn

  • text SMS

  • newsletter

  • user generated content

  • blogs

  • promotions

  • offline

  • on premises

  • games

  • Instagram

  • Twitter

  • mobile

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting