cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

SAP Customer Data Management vs ActionIQ: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Customer Data Management low Failure Risk for ActionIQ low
Know More

Comparison Summary

This comparison report of SAP Customer Data Management vs. ActionIQ is based on a specific set of business needs and context. The comparison uses 1301 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and ActionIQ

SAP Customer Data Management, ActionIQ, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

ActionIQ focuses on Engagement Management with Mobile, Advertisement, Lifetime Value Management with Promotions, Cross Selling, etc.

"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. " - Blaine Carter

"With [ActionIQ], we were able to marry the usability of a typical campaign management solution with infrastructure grade architecture and scalability. Meaning, they know how to make a useful product for marketers, and build tech you can actually int...egrate into a modern infrastructure. " - Nick Rockwell

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than ActionIQ for

Software Failure Risk

  • low

logo ActionIQ

Focus area

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Customer Data Platform to deliver exceptional customer experiences across every touchpoint.

Age

1972

Financials

IPO

Business Need

Total Processes
(we found evidences for)

49

44

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (34)

Read Reviews (36)

engaging and following up

Read Reviews (23)

Read Reviews (19)

loyalty management

Read Reviews (26)

Read Reviews (2)

customise loyalty program

Read Reviews (3)

Read Reviews (2)

social media management

Read Reviews (20)

Read Reviews (0)

scheduling post to social media

Read Reviews (12)

Read Reviews (0)

managing social media account

Read Reviews (2)

Read Reviews (0)

product marketing

Read Reviews (11)

Read Reviews (5)

products & pricelist management

Read Reviews (10)

Read Reviews (0)

lifetime value management

Read Reviews (6)

Read Reviews (7)

sales document management

Read Reviews (6)

Read Reviews (1)

proposal & quote management

Read Reviews (6)

Read Reviews (1)

communication management

Read Reviews (5)

Read Reviews (3)

sending & publishing communications

Read Reviews (4)

Read Reviews (3)

relationship management

Read Reviews (4)

Read Reviews (1)

segmentation and targeting

Read Reviews (4)

Read Reviews (1)

helpdesk management

Read Reviews (4)

Read Reviews (1)

campaign management

Read Reviews (3)

Read Reviews (3)

relationship marketing

Read Reviews (3)

Read Reviews (0)

channel management

Read Reviews (1)

Read Reviews (2)

account management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Grow market share

  • See 9 more

Top Channels

Channels Used

  • omnichannel

  • mobile

  • offline

  • print media

  • magazine

  • user generated content

  • blogs

  • mobile app

  • promotions

  • phone calls

  • social media

  • Facebook

  • point of sale

  • on premises

  • See 11 more

  • omnichannel

  • mobile

  • offline

  • print media

  • magazine

  • user generated content

  • blogs

  • mobile app

  • promotions

  • phone calls

  • social media

  • Facebook

  • point of sale

  • on premises

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting