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SAP Customer Data Management vs Lexer CDP: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Lexer CDP is based on a specific set of business needs and context. The comparison uses 1274 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Lexer CDP

SAP Customer Data Management, Lexer CDP, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Lexer CDP focuses on Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.

"We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oi...ls. " - Todd Thompson

"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice. " - Matt Smith

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

Software Failure Risk

  • low

logo Lexer CDP

Focus area

Software Failure Risk

  • medium

About

Business growth by unlocking the power of customer data management

Customer Data Platform that helps brands and retailers genuinely understand their customers

Age

1972

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

49

31

Total Goals
(we found evidences for)

11

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customise loyalty program


social media management

scheduling post to social media

managing social media account



products & pricelist management


lifetime value management


sales document management

proposal & quote management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing




training & onboarding


lead qualification



contact list management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase average basket value

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • Facebook

  • offline

  • on premises

  • promotions

  • See 4 more
  • e-mail

  • mobile

  • social media

  • Facebook

  • offline

  • on premises

  • promotions

  • See 4 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting