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SAP Customer Data Management vs Reltio: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Customer Data Management low Failure Risk for Reltio low
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Comparison Summary

This comparison report of SAP Customer Data Management vs. Reltio is based on a specific set of business needs and context. The comparison uses 2347 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Reltio

SAP Customer Data Management, Reltio, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Reltio focuses on Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.

"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. " - Blaine Carter

"At AstraZeneca, we're accelerating innovation to deliver life changing medicines and personalized experiences, while respecting communication preferences and privacy compliance. We're in the final year of a 3-year transformation to master, track and... optimize the use of customer data throughout the organization. We're replacing 67 legacy master data management systems with 3 interlinked regional hubs in Europe, APAC and the US. " - Joanna Walker

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than Reltio for

Software Failure Risk

  • low

logo Reltio

Focus area

Reltio is better than SAP Customer Data Management for

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Customer Data Platform to Power Connected Customer Experiences

Age

1972

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

49

43

Total Goals
(we found evidences for)

11

10

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (34)

Read Reviews (282)

engaging and following up

Read Reviews (23)

Read Reviews (0)

loyalty management

Read Reviews (26)

Read Reviews (6)

customise loyalty program

Read Reviews (3)

Read Reviews (0)

social media management

Read Reviews (20)

Read Reviews (0)

scheduling post to social media

Read Reviews (12)

Read Reviews (0)

managing social media account

Read Reviews (2)

Read Reviews (0)

product marketing

Read Reviews (11)

Read Reviews (0)

products & pricelist management

Read Reviews (10)

Read Reviews (3)

lifetime value management

Read Reviews (6)

Read Reviews (8)

sales document management

Read Reviews (6)

Read Reviews (13)

proposal & quote management

Read Reviews (6)

Read Reviews (1)

contract management

Read Reviews (0)

Read Reviews (11)

communication management

Read Reviews (5)

Read Reviews (11)

sending & publishing communications

Read Reviews (4)

Read Reviews (1)

relationship management

Read Reviews (4)

Read Reviews (3)

segmentation and targeting

Read Reviews (4)

Read Reviews (72)

helpdesk management

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (3)

Read Reviews (2)

relationship marketing

Read Reviews (3)

Read Reviews (1)

customer feedback management

Read Reviews (1)

Read Reviews (6)

training & onboarding

Read Reviews (1)

Read Reviews (12)

lead qualification

Read Reviews (1)

Read Reviews (16)

customer case management

Read Reviews (0)

Read Reviews (52)

workflow management

Read Reviews (0)

Read Reviews (17)

account management

Read Reviews (0)

Read Reviews (6)

contact list management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Establish thought leadership

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • social media

  • promotions

  • offline

  • on premises

  • omnichannel

  • website

  • point of sale

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • See 9 more

  • social media

  • promotions

  • offline

  • on premises

  • omnichannel

  • website

  • point of sale

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting