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SAP Customer Data Management vs Reltio: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Reltio is based on a specific set of business needs and context. The comparison uses 2347 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Reltio

SAP Customer Data Management, Reltio, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Reltio focuses on Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.

"Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. " - Wolfgang Hiemisch

"Reltio Connected Customer 360 gives us capabilities to fuel the experiences of the future at Hyperion X with the data that matters most to our business. It gives us the business agility, enterprise scale, and the insight-ready data we need for big i...deas so we can compete effectively " - Miguel Baptista

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than Reltio for

Software Failure Risk

  • low

logo Reltio

Focus area

Reltio is better than SAP Customer Data Management for

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Customer Data Platform to Power Connected Customer Experiences

Age

1972

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

49

43

Total Goals
(we found evidences for)

11

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program


social media management

scheduling post to social media

managing social media account



products & pricelist management


lifetime value management


sales document management

proposal & quote management

contract management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing






customer feedback management


training & onboarding


lead qualification



customer case management


workflow management


account management


contact list management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Establish thought leadership

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • social media

  • promotions

  • offline

  • on premises

  • omnichannel

  • website

  • point of sale

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • See 9 more
  • social media

  • promotions

  • offline

  • on premises

  • omnichannel

  • website

  • point of sale

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting