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SAP Customer Data Management vs Simon CDP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Simon CDP is based on a specific set of business needs and context. The comparison uses 1313 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Simon CDP

SAP Customer Data Management, Simon CDP, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Simon CDP focuses on Engagement Management with E-Mail, Channel Marketing, Personalized Marketing with Review Sites, Campaign Management with E-Mail, etc.

"Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. " - Wolfgang Hiemisch

"With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experience across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhanc...ing our understanding of their needs. " - Ash Fisher

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than Simon CDP for

Software Failure Risk

  • low

logo Simon CDP

Focus area

Simon CDP is better than SAP Customer Data Management for

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Customer Data Platform to deliver data-driven, personalized customer experiences

Age

1972

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

49

38

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program


social media management

scheduling post to social media

managing social media account



products & pricelist management


lifetime value management


sales document management

proposal & quote management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing



touchpoint management




personalized marketing


workflow management



customer case management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Manage risk

  • Improve efficiency

  • Improve ROI

  • Grow market share

  • Scale best practices

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • review sites

  • Tripadvisor

  • text SMS

  • promotions

  • social media

  • games

  • omnichannel

  • Instagram

  • website

  • user generated content

  • blogs

  • See 9 more
  • e-mail

  • review sites

  • Tripadvisor

  • text SMS

  • promotions

  • social media

  • games

  • omnichannel

  • Instagram

  • website

  • user generated content

  • blogs

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting