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SAP Customer Data Management vs Treasure Data: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Treasure Data is based on a specific set of business needs and context. The comparison uses 4384 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Treasure Data

SAP Customer Data Management, Treasure Data, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Treasure Data focuses on Engagement Management, Workflow Management, Advertisement with Social Media, Loyalty Management, etc.

"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m. " - Balaji Ganesan

"Acxiom and its partners strive to drive transformational change for clients through strategic partnerships and we're excited to be working with such a powerful tool as the Treasure Data CDP. Customer Data Platforms are creating a lot of growth right... now and we see the Acxiom and Treasure Data combination as a key solution to driving value for our clients. " - Mike Menzer

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

Software Failure Risk

  • low

logo Treasure Data

Focus area

Treasure Data is better than SAP Customer Data Management for

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Customer Data Platform to drive outstanding customer experiences

Age

1972

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

49

93

Total Goals
(we found evidences for)

11

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customise loyalty program

create engagement based loyalty


social media management

scheduling post to social media

managing social media account

social media analytics



products & pricelist management


lifetime value management


sales document management

proposal & quote management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing






customer feedback management


training & onboarding


lead qualification




conversion management


promotion management


content management


workflow management


personalized marketing


competitive intelligence


account management


international marketing



contact list management


generation of new leads




pipeline management


business development



knowledge management





discount management


sales review & feedback





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve internal communications

  • Improve visibility

  • Build brand awareness

  • Improve consistency

  • See 14 more

Top Channels

Channels Used

  • offline

  • e-mail

  • point of sale

  • social media

  • website

  • omnichannel

  • mobile

  • user generated content

  • phone calls

  • blogs

  • games

  • promotions

  • chat

  • trade shows

  • mobile app

  • events

  • display advertisement

  • mass media

  • Doubleclick

  • Facebook

  • on premises

  • Slack

  • LinkedIn

  • review sites

  • Amazon

  • See 22 more
  • offline

  • e-mail

  • point of sale

  • social media

  • website

  • omnichannel

  • mobile

  • user generated content

  • phone calls

  • blogs

  • games

  • promotions

  • chat

  • trade shows

  • mobile app

  • events

  • display advertisement

  • mass media

  • Doubleclick

  • Facebook

  • on premises

  • Slack

  • LinkedIn

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting