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Compare SAP Emarsys Customer Engagement vs Higher Logic Thrive Marketing

Comparison Summary

For SAP Emarsys Customer Engagement vs Higher Logic Thrive Marketing comparison, Our AI algorithm looked at 2891 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using SAP Emarsys Customer Engagement and Higher Logic Thrive Marketing to solve their respective business needs.

Pros and cons of SAP Emarsys Customer Engagement and Higher Logic Thrive Marketing

SAP Emarsys Customer Engagement is more suited to businesses that require Engagement Management with Omnichannel and Loyalty Management where as Higher Logic Thrive Marketing is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both SAP Emarsys Customer Engagement and Higher Logic Thrive Marketing are Marketing Automation software, peers recommend SAP Emarsys Customer Engagement for loyalty management where as Higher Logic Thrive Marketing is more known for campaign management .

logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • low

logo Higher Logic Thrive Marketing

Focus area

Higher Logic Thrive Marketing is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

About

Personalized omnichannel experiences that the customers deserve

Marketing Automation delivering personalized content and targeted communications

Age

2000

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

53

Total Goals
(we found evidences for)

14

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media


segmentation and targeting


personalized marketing


helpdesk management


lifetime value management



workflow management


training & onboarding


content management


sales document management

contract management

proposal & quote management


social media marketing


customer feedback management


contact list management

creating contact list




influencer marketing


conversion management




international marketing


channel management




generation of new leads


products & pricelist management





subscription management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting