Comparison Summary
This comparison report of SAP Emarsys Customer Engagement vs. Higher Logic Thrive Marketing is based on a specific set of business needs and context. The comparison uses 2891 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Emarsys Customer Engagement and Higher Logic Thrive Marketing
SAP Emarsys Customer Engagement, Higher Logic Thrive Marketing, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
Higher Logic Thrive Marketing focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as ...analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform. " - Erica Lau
"If you’re going to ask someone to do something that’s different than their current behavior, you have to provide motivation. We started with reminding people what the value of ASCP is and trying to get them engaged to get more out of their membershi...p. We wanted to make this an automated process that took less staff time, but also didn’t suffer in terms of personalization and talking to our members in a natural way. Higher Logic’s Communications platform made it easy. " - CHRISTINE POLITE
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SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Higher Logic Thrive Marketing for
Software Failure Risk
Higher Logic Thrive Marketing
Focus area
Higher Logic Thrive Marketing is better than SAP Emarsys Customer Engagement for
Software Failure Risk
About
Personalized omnichannel experiences that the customers deserve
Marketing Automation delivering personalized content and targeted communications
Age
2000
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
66
53
Total Goals
(we found evidences for)
14
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Increase customer life time value
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Scale best practices
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Improve ROI
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Increase average basket value
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Improve digital and social presence
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Improve brand engagement
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Enter new markets internationally or locally
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Improve consistency
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Build brand awareness
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Grow market share
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Improve internal communications
- See 11 more
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Increase sales & revenue
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Improve ROI
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Scale best practices
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Acquire customers
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Enter new markets internationally or locally
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Enhance customer relationships
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Build brand awareness
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Improve internal communications
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Improve stakeholder relations
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Improve consistency
- See 7 more
Top Channels
Channels Used
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e-mail
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social media
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website
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phone calls
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Twitter
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Facebook
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promotions
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offline
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on premises
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mobile
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newsletter
- See 8 more
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e-mail
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social media
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website
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phone calls
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Twitter
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Facebook
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promotions
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offline
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on premises
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mobile
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newsletter
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
