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SAP Marketing Cloud vs Delivra: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Delivra is based on a specific set of business needs and context. The comparison uses 3454 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Delivra

SAP Marketing Cloud, Delivra, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Delivra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Drip Marketing with E-Mail, Campaign Management with E-Mail, etc.

"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein

"I’m able to extend my team with the resources that the Delivra team can provide. " - Carissa Newton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Delivra for

Software Failure Risk

  • low

logo Delivra

Focus area

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Marketing automation that's straightforward to measure success

Age

1972

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

80

58

Total Goals
(we found evidences for)

13

10

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content publishing


segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


helpdesk management



competitive intelligence


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Grow market share

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • newsletter

  • website

  • offline

  • promotions

  • Facebook

  • Twitter

  • trade shows

  • phone calls

  • text SMS

  • display advertisement

  • games

  • coupons

  • causes and charity

  • video

  • Facebook at work

  • on premises

  • mobile

  • See 16 more
  • e-mail

  • social media

  • newsletter

  • website

  • offline

  • promotions

  • Facebook

  • Twitter

  • trade shows

  • phone calls

  • text SMS

  • display advertisement

  • games

  • coupons

  • causes and charity

  • video

  • Facebook at work

  • on premises

  • mobile

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting