Comparison Summary
This comparison report of SAP Marketing Cloud vs. ExpertSender is based on a specific set of business needs and context. The comparison uses 3028 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and ExpertSender
SAP Marketing Cloud, ExpertSender, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
ExpertSender focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Communication Management with E-Mail, etc.
"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use. " - Richard Kujan
"Thanks to engaging the subscribers with customized content and the automation of communication with clients in the lifecycle, we were able to turn our new sub-brand project into a resounding success. Choosing ExpertSender has been the best decision ...we could make. " - Zbigniew Iwański
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than ExpertSender for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Marketing Automation tool to grow ecommerce stores
Age
1972
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
34
Total Goals
(we found evidences for)
13
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Increase sales & revenue
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Enhance customer relationships
-
Improve ROI
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Acquire customers
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Improve consistency
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Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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e-mail
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offline
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point of sale
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website
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omnichannel
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display advertisement
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social media
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Facebook
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newsletter
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mobile
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promotions
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coupons
- See 9 more
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e-mail
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offline
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point of sale
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website
-
omnichannel
-
display advertisement
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social media
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Facebook
-
newsletter
-
mobile
-
promotions
-
coupons
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
