Comparison Summary
This comparison report of SAP Marketing Cloud vs. Lob Print & Mail is based on a specific set of business needs and context. The comparison uses 3495 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Lob Print & Mail
SAP Marketing Cloud, Lob Print & Mail, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Lob Print & Mail focuses on Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. " - Katrin Strohmann
"Actual bookers ending up at fake places dropped like a stone, and the number of fake properties going live dropped by 96-97%. " - Sagar Achanta
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Lob Print & Mail for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Automated Direct Mail Platform to Program and control direct mail just like email
Age
1972
2013
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
80
49
Total Goals
(we found evidences for)
13
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
-
Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
-
Enhance customer relationships
-
Enter new markets internationally or locally
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Grow market share
-
Improve visibility
-
Increase sales & revenue
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Launch new products
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Improve ROI
-
Scale best practices
-
Build brand awareness
-
Improve stakeholder relations
-
Improve digital and social presence
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Improve internal communications
- See 10 more
Top Channels
Channels Used
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offline
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omnichannel
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user generated content
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blogs
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causes and charity
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e-mail
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promotions
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social media
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display advertisement
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trade shows
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chat
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Slack
-
website
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Pinterest
-
text SMS
-
phone calls
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on premises
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mobile
- See 15 more
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offline
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omnichannel
-
user generated content
-
blogs
-
causes and charity
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e-mail
-
promotions
-
social media
-
display advertisement
-
trade shows
-
chat
-
Slack
-
website
-
Pinterest
-
text SMS
-
phone calls
-
on premises
-
mobile
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
