cuspera logo CUSPERA

SAP Marketing Cloud vs MailerLite: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. MailerLite is based on a specific set of business needs and context. The comparison uses 6987 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and MailerLite

SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas MailerLite, Robly, Vertical Response Email Marketing, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

MailerLite focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.

"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein

"What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices. " - Rob Ford

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than MailerLite for

Software Failure Risk

  • low

logo MailerLite

Focus area

MailerLite is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Email marketing platform with advanced features and powerful tools

Age

1972

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

80

75

Total Goals
(we found evidences for)

13

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management




segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


knowledge management


social media marketing



helpdesk management



competitive intelligence


trade show marketing


referral management



Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve brand engagement

  • Improve internal communications

  • Improve efficiency

  • Improve stakeholder relations

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • offline

  • on premises

  • user generated content

  • promotions

  • blogs

  • mobile

  • out of home

  • brochure

  • mobile app

  • phone calls

  • coupons

  • video

  • point of sale

  • Facebook

  • mass media

  • trade shows

  • review sites

  • Amazon

  • Pinterest

  • chat

  • Facebook page

  • Instagram

  • events

  • See 24 more
  • e-mail

  • website

  • social media

  • newsletter

  • offline

  • on premises

  • user generated content

  • promotions

  • blogs

  • mobile

  • out of home

  • brochure

  • mobile app

  • phone calls

  • coupons

  • video

  • point of sale

  • Facebook

  • mass media

  • trade shows

  • review sites

  • Amazon

  • Pinterest

  • chat

  • Facebook page

  • Instagram

  • events

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting