Comparison Summary
This comparison report of SAP Marketing Cloud vs. MailerLite is based on a specific set of business needs and context. The comparison uses 6987 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and MailerLite
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas MailerLite, Robly, Vertical Response Email Marketing, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
MailerLite focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, etc.
"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient. " - Everson Martins Baptista
"We love the simplicity and flexibility of MailerLite. It's helped us connect Typeform's online magazine with our audience as we've grown from a small to mid-sized startup. " - Eric Johnson
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than MailerLite for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Email marketing platform with advanced features and powerful tools
Age
1972
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
75
Total Goals
(we found evidences for)
13
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
-
Grow market share
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Enhance customer relationships
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Increase sales & revenue
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Improve ROI
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Launch new products
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Enter new markets internationally or locally
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Improve digital and social presence
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Scale best practices
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Build brand awareness
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Improve brand engagement
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Improve internal communications
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Improve efficiency
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Improve stakeholder relations
- See 11 more
Top Channels
Channels Used
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e-mail
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website
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social media
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newsletter
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offline
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on premises
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user generated content
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promotions
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blogs
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mobile
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out of home
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brochure
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mobile app
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phone calls
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coupons
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video
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point of sale
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Facebook
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mass media
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trade shows
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review sites
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Amazon
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Pinterest
-
chat
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Facebook page
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Instagram
-
events
- See 24 more
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e-mail
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website
-
social media
-
newsletter
-
offline
-
on premises
-
user generated content
-
promotions
-
blogs
-
mobile
-
out of home
-
brochure
-
mobile app
-
phone calls
-
coupons
-
video
-
point of sale
-
Facebook
-
mass media
-
trade shows
-
review sites
-
Amazon
-
Pinterest
-
chat
-
Facebook page
-
Instagram
-
events
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
