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SAP Marketing Cloud vs ReSci: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. ReSci is based on a specific set of business needs and context. The comparison uses 3097 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and ReSci

SAP Marketing Cloud, ReSci, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

ReSci focuses on Engagement Management with E-Mail, Advertisement with Social Media, Loyalty Management with E-Mail, Segmentation And Targeting with E-Mail, etc.

"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari

"We know our customers have a range of affinities for and interactions with Draper James, and our partnership with ReSci is essential in helping us connect with the right people in the right way. Their personalization and decision making engine allow...s us to put our best foot forward in delivering each user the best email experience possible. " - Helen Nightingale

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than ReSci for

Software Failure Risk

  • low

logo ReSci

Focus area

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Email marketing automation with AI to deliver relevant experiences to the customers

Age

1972

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

80

53

Total Goals
(we found evidences for)

13

12

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content management


segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


social media marketing


conversion management


relationship marketing




Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Increase customer life time value

  • Improve consistency

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • promotions

  • mobile

  • Instagram

  • omnichannel

  • Facebook page

  • text SMS

  • coupons

  • user generated content

  • offline

  • point of sale

  • video

  • chat

  • Snapchat

  • See 14 more
  • e-mail

  • social media

  • website

  • Facebook

  • promotions

  • mobile

  • Instagram

  • omnichannel

  • Facebook page

  • text SMS

  • coupons

  • user generated content

  • offline

  • point of sale

  • video

  • chat

  • Snapchat

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting