cuspera logo CUSPERA

Compare Scoop.it vs ActiveCampaign

Comparison Summary

For Scoop.it vs ActiveCampaign comparison, Our AI algorithm looked at 18222 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Scoop.it and ActiveCampaign to solve their respective business needs.

Pros and cons of Scoop.it and ActiveCampaign

Scoop.it is more suited to businesses that require Content Management with Social Media and Communication Management with Social Media where as ActiveCampaign is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Scoop.it and ActiveCampaign are Content Marketing and Marketing Automation software, peers recommend Scoop.it for content sharing and social media management where as ActiveCampaign is more known for lead nurturing and segmentation and targeting .

logo Scoop.it

Focus area

Scoop.it is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Scoop.it for

Software Failure Risk

  • medium

About

Content curation for websites & blogs

CXA Platform to engage with their customers

Age

2008

2003

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

42

133

Total Goals
(we found evidences for)

10

18

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content


communication management

sending & publishing communications


social media management

scheduling post to social media

engaging on social media


engagement management

engaging and following up


knowledge management


generation of new leads


social media marketing



training & onboarding


community building


influencer marketing


campaign management


lead qualification

lead qualification: technographic




competitive intelligence




performance management


account management



conversion management



rating and review management


workflow management


sales document management

proposal & quote management





creating contact list


contact list management

creating contact list


helpdesk management







segmentation and targeting





pipeline management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


relationship management



promotion management


lifetime value management


personalized marketing


discount management


measuring net promoter score


measuring customer satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction




trade show marketing


create learning path


courses & assessment

create learning path


products & pricelist management





referral management



business development


relationship marketing


outbound marketing



meeting management


sales call management

meeting management


subscription management



calendar management




follower management






membership management


conference call management



channel management


sales commission management


international marketing




touchpoint management




database marketing



Top Goals

Goals Achieved

  • Establish thought leadership

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Scale best practices

  • Grow market share

  • Increase sales & revenue

  • Improve digital and social presence

  • Launch new products

  • Enhance customer relationships

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting