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Scoop.it vs ActiveCampaign: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Scoop.it vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 18222 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Scoop.it and ActiveCampaign

Scoop.it, Upcontent, StoryChief, etc., belong to a category of solutions that help Content Marketing, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Scoop.it covers Content Management with Social Media, Communication Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Scoop.it

Focus area

Scoop.it is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Scoop.it for

Software Failure Risk

  • medium

About

Content curation for websites & blogs

CXA Platform to engage with their customers

Age

2008

2003

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

42

133

Total Goals
(we found evidences for)

10

18

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content


communication management

sending & publishing communications


social media management

scheduling post to social media

engaging on social media


engagement management

engaging and following up


knowledge management


generation of new leads


social media marketing



training & onboarding


community building


influencer marketing


campaign management


lead qualification

lead qualification: technographic




competitive intelligence




performance management


account management



conversion management



rating and review management


workflow management


sales document management

proposal & quote management





creating contact list


contact list management

creating contact list


helpdesk management







segmentation and targeting





pipeline management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


relationship management



promotion management


lifetime value management


personalized marketing


discount management


measuring net promoter score


measuring customer satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction




trade show marketing


create learning path


courses & assessment

create learning path


products & pricelist management





referral management



business development


relationship marketing


outbound marketing



meeting management


sales call management

meeting management


subscription management



calendar management




follower management






membership management


conference call management



channel management


sales commission management


international marketing




touchpoint management




database marketing



Top Goals

Goals Achieved

  • Establish thought leadership

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Scale best practices

  • Grow market share

  • Increase sales & revenue

  • Improve digital and social presence

  • Launch new products

  • Enhance customer relationships

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting