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Selligent Marketing Cloud vs Actito: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Selligent Marketing Cloud vs. Actito is based on a specific set of business needs and context. The comparison uses 1931 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Selligent Marketing Cloud and Actito

Selligent Marketing Cloud, Actito, Cordial Platform, Oracle Responsys, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Selligent Marketing Cloud covers Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Selligent Marketing Cloud

Focus area

Selligent Marketing Cloud is better than Actito for

Software Failure Risk

  • low

logo Actito

Focus area

Software Failure Risk

  • medium

About

Marketing Automation to engage customers across all critical channels.

Agile Marketing Automation Platform for customer engagement

Age

1988

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

58

36

Total Goals
(we found evidences for)

12

10

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign analytics


competitive intelligence


workflow management


communication management

sending & publishing communications


personalized marketing


segmentation and targeting


social media management

social media analytics



generation of new leads


loyalty management

identify target customers

customise loyalty program


relationship marketing


international marketing



content management

content publishing


touchpoint management


channel management



conversion management


training & onboarding




relationship management


lead qualification

lead qualification: technographic



lifetime value management



customer feedback management

measuring customer satisfaction


knowledge management


helpdesk management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more
  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting