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SendPulse vs Litmus: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SendPulse vs. Litmus is based on a specific set of business needs and context. The comparison uses 6810 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SendPulse and Litmus

SendPulse, Litmus, Moosend, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SendPulse covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management with Website, etc.

Litmus focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SendPulse

Focus area

SendPulse is better than Litmus for

Software Failure Risk

  • medium

logo Litmus

Focus area

Litmus is better than SendPulse for

Software Failure Risk

  • medium

About

Multi-Channel Marketing Automation Platform email, web push notifications, SMS, Viber with

Litmus: Email Marketing, Email Design & Email Testing Tools

Financials

SEED

SERIES A

Business Need

Total Processes
(we found evidences for)

64

98

Total Goals
(we found evidences for)

12

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


helpdesk management



sales document management

proposal & quote management



content publishing


generation of new leads



social media management

managing social media account

social media analytics

engaging on social media

scheduling post to social media


training & onboarding





rating and review management


competitive intelligence


knowledge management



segmentation and targeting



social media marketing


subscription management


loyalty management

identify target customers


contact list management


lifetime value management


conversion management



account management



products & pricelist management



lead qualification




sales review & feedback



customer feedback management





customer case management


personalized marketing


trade show marketing





Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Build brand awareness

  • Launch new products

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Improve ROI

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • Improve visibility

  • Increase average basket value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting