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Sharpspring vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sharpspring vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 15705 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sharpspring and itracMarketer Platform

Sharpspring, itracMarketer Platform, Act-On, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sharpspring covers Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"SharpSpring has become my choice for marketing automation because it offers equivalent service compared to HubSpot, but SharpSpring also has a pricing model that gives agencies control over client pricing. " - Brandon Lyon

"Big plus is customer service, can reach people instantly, highly responsive, people component, person to person contact is really helpful, faster turnaround time. " - Mawer Investment management

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sharpspring

Focus area

Sharpspring is better than itracMarketer Platform for

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Sales & Marketing Automation Platform to boost conversions and deliver results.

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2011

Financials

IPO

NA

Business Need

Total Processes
(we found evidences for)

123

52

Total Goals
(we found evidences for)

19

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account



generation of new leads


training & onboarding


content publishing



contact list management

creating contact list




helpdesk management



conversion management




sales document management

contract management

proposal & quote management


social media marketing




pipeline management



lead qualification

lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic


relationship management


business development



account management



sales call management

meeting management

call transcription



segmentation and targeting



opportunity management


community building



loyalty management

track program performance

identify target customers

customise loyalty program


lifetime value management




customer feedback management

measuring customer satisfaction


personalized marketing


revenue cycle management



outbound marketing






competitive intelligence


relationship marketing


channel management



international marketing


follower management


rating and review management




knowledge management





products & pricelist management



reputation management


usage based segmentation


trade show marketing


conference call management


referral management


touchpoint management


sales review & feedback


license management


distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting