Overview: Sharpspring and Maropost as Marketing Automation Category solutions.

Sharpspring and Maropost both cater to the marketing automation niche but differ in target audiences and functionalities. Sharpspring excels in workflow and engagement management with broad integration capabilities, attracting larger enterprises, particularly in marketing and advertising sectors. On the other hand, Maropost focuses on enhancing customer relationships and scaling best practices, appealing more to enterprises in publishing and education. Both offer valuable features, yet their core audiences and supported tasks highlight unique strategic uses.

Sharpspring and Maropost: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Sharpspring supports engagement and workflow management to streamline communication and campaigns. read more →

Maropost emphasizes engagement management and campaign analytics for improving follow-ups. read more →

Business Goals

Sharpspring helps businesses acquire customers and improve ROI, vital for growing market share. read more →

Maropost focuses on enhancing customer relationships and increasing sales, supporting brand engagement. read more →

Core Features

Custom reports and integration are standout features of Sharpspring, crucial for detailed analytics. read more →

Maropost boasts analytics and custom reports, helping users make data-driven decisions easily. read more →

Vendor Support

Sharpspring offers comprehensive 24/7 support, including email and phone support. read more →

Maropost provides round-the-clock support, mainly via chat and email. read more →

Segments and Industries

Large enterprises in marketing and advertising predominantly use Sharpspring. read more →

Maropost is popular among publishing and education sectors, appealing to larger enterprises. read more →

Operational Alignment

Sharpspring integrates well into large-scale workflows, suitable for complex operations. read more →

Maropost fits enterprises looking to scale best practices with efficient campaign management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sharpspring and Maropost

What Are the key features of Sharpspring and Maropost for Engagement Management?

SharpSpring and Maropost both enable marketers to manage customer engagement through automation. SharpSpring focuses on tracking customer interactions across various channels, including emails, websites, and landing pages, allowing businesses to personalize follow-ups. Maropost emphasizes campaign scheduling based on customer engagement, time zone, and conversion time, facilitating targeted email campaigns. However, a limitation of both tools is the need to manage data consistency across different platforms, potentially requiring manual data adjustments.

"...If you want a software for the sake of analytics and tracking email engagement, SharpSpring isn't ready for that yet...." Peer review by Chris F, Digital Marketing Coordinator

"...Ability to engaged our audience and to hard code our affiliates in Maropost to ensure they get credited...." Peer review by Manny G, Co-Founder and Owner, Marketing and Advertising

How can Sharpspring and Maropost enhance your Workflow Management process?

Sharpspring and Maropost both use visual workflows to automate marketing tasks. Sharpspring's visual workflows provide more options for customization and allow users to tag items, making reporting easier. Maropost's visual workflows focus on segmentation and allow users to "set it and forget it" with complex logic. Sharpspring's limitations include a lack of workflow copying across instances and the inability to add action steps retroactively.

"...Scheduling emails and workflows in SharpSpring is super easy, especially once you've been doing it for a while...." Peer review by Lianne P

"...It supports workflows, list, forms, segments everything...." Peer review by Tareq Anwar

How does Sharpspring and Maropost facilitate Campaign Management?

Sharpspring and Maropost both enable users to create and manage marketing campaigns, including email marketing, landing pages, and campaign tracking. Sharpspring offers a more robust set of tools for campaign analytics and automation, while Maropost emphasizes cross-channel campaign management, allowing users to manage campaigns across various media types, including email, social media, and web-based marketing. Sharpspring's reporting capabilities are limited as they lack the ability to view reports on campaigns sent out by date.

"...We use SharpSpring as a tool for addressing lots of needs, including contact management, email campaigns, building landing pages, and plenty more...." Peer review by Employee in Marketing

"...From creating list segments to content creation to campaign reporting...everything is clear and easy...." Peer review by Vj K, Affiliate and JV Manager, Internet

How does Sharpspring and Maropost facilitate Communication Management?

Sharpspring and Maropost both offer tools for managing communication with customers. Sharpspring provides more comprehensive features, including CRM integration, call tracking, and social media management, while Maropost focuses primarily on email marketing. Maropost excels in sending large volumes of emails, while Sharpspring is stronger in automation and multi-touch marketing campaigns. However, both platforms have limitations, such as Sharpspring's social media features being unreliable and Maropost lacking user-friendly test email functionality.

"...I can create landing pages, design mails and action groups to send it massive email campaings...." Peer review by Carol S, Editor In Chief

"...We can solve mass problems by creating groups of customers to whom we need to send emails...." Peer review by Melissa S, Social Media Manager, Marketing and Advertising

How does Sharpspring and Maropost facilitate Social Media Management?

Sharpspring and Maropost both offer social media management features, including scheduling and analytics. Sharpspring's social media tools are less developed and more unreliable, while Maropost offers more robust social media automation features, including automated social playlists and campaign management. However, Maropost's analytics reporting capabilities can be challenging to use. These summaries are limited by the available information and may not encompass all aspects of each tool's social media management capabilities.

"...From making landing pages, emails, sending one-off emails, social media scheduling, sales pipelines and even CRM...." Peer review by Sylvia P., Marketing Automation Specialist, Marketing and Advertising

"...In addition, we use it to track mentions in social networks...." Peer review by Melissa S, Social Media Manager, Marketing and Advertising

Alternatives

4.49 5

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Sharpspring vs. Maropost: Comparing Best Marketing Automation Solutions 2025

Overview: Sharpspring and Maropost as Marketing Automation Category solutions.

Sharpspring and Maropost: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Sharpspring and Maropost

What Are the key features of Sharpspring and Maropost for Engagement Management?

How can Sharpspring and Maropost enhance your Workflow Management process?

How does Sharpspring and Maropost facilitate Campaign Management?

How does Sharpspring and Maropost facilitate Communication Management?

Alternatives

Funraise

Drip

Ortto

ContactMonkey

Maropost

Business Setting

Sharpspring

Maropost

Sharpspring vs. Maropost: Comparing Best Marketing Automation Solutions 2025

Overview: Sharpspring and Maropost as Marketing Automation Category solutions.

Sharpspring and Maropost: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Sharpspring and Maropost

What Are the key features of Sharpspring and Maropost for Engagement Management?

How can Sharpspring and Maropost enhance your Workflow Management process?

How does Sharpspring and Maropost facilitate Campaign Management?

How does Sharpspring and Maropost facilitate Communication Management?

How does Sharpspring and Maropost facilitate Social Media Management?

Alternatives

Funraise

Drip

Ortto

ContactMonkey

Maropost

Business Setting

Sharpspring

Maropost

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