Sharpspring and Maropost, An In-Depth Comparison 2024

Comparison Summary

Sharpspring: SharpSpring fuels growth and drives leads with sales and marketing automation. An affordable all-in-one CRM platform is provided.

Maropost: Maropost Commerce Suite helps fast-growing businesses scale with integrated commerce tools. Personalized experiences are tailored, enhancing every step of the customer journey.

Sharpspring and Maropost: Customer Satisfaction Data

Most deployed common Use Cases for Sharpspring and Maropost

What Are the key features of Sharpspring and Maropost for Engagement Management?

SharpSpring and Maropost both enable marketers to manage customer engagement through automation. SharpSpring focuses on tracking customer interactions across various channels, including emails, websites, and landing pages, allowing businesses to personalize follow-ups. Maropost emphasizes campaign scheduling based on customer engagement, time zone, and conversion time, facilitating targeted email campaigns. However, a limitation of both tools is the need to manage data consistency across different platforms, potentially requiring manual data adjustments.

"...Not ideal for larger or enterprise companies or organizations that 'only' want to push out emails without needing intelligence or follow-ups for or by sales teams...." Peer review by Andreas Schleich, CEO (Chief Executive Officer), ROMI Lab

"...If you're struggling with customer engagement, this will really help...." Peer review by Consultant

Why is Sharpspring and Maropost the best choice for Workflow Management?

Sharpspring and Maropost both use visual workflows to automate marketing tasks. Sharpspring's visual workflows provide more options for customization and allow users to tag items, making reporting easier. Maropost's visual workflows focus on segmentation and allow users to "set it and forget it" with complex logic. Sharpspring's limitations include a lack of workflow copying across instances and the inability to add action steps retroactively.

"...Automated workflows are easy to set up and can be as complex as you need them to be...." Peer review by Justin Roberson, Senior Digital Strategist, FUEL Digital Marketing and Branding

"...Other big plusses: segmentation, easy dynamic content, innovative delivery tools, web tracking script, landing page builder/form builder, blacklist checker in email sending workflow, and a really easy way to select/exclude lists during the message creation process...." Peer review by Agency

How can Sharpspring and Maropost optimize your Campaign Management Workflow?

Sharpspring and Maropost both enable users to create and manage marketing campaigns, including email marketing, landing pages, and campaign tracking. Sharpspring offers a more robust set of tools for campaign analytics and automation, while Maropost emphasizes cross-channel campaign management, allowing users to manage campaigns across various media types, including email, social media, and web-based marketing. Sharpspring's reporting capabilities are limited as they lack the ability to view reports on campaigns sent out by date.

"...Along with email marketing, they provide analytics, campaign support, site traffic data, task management/workflow assistance...." Peer review by Scott M., CEO, Marketing and Advertising

"...I am able to schedule and track several campaigns on a weekly basis with little to no technical hiccups...." Peer review by Kimberly F, Email Marketing Specialist, Marketing and Advertising

Why is Sharpspring and Maropost the best choice for Communication Management?

Sharpspring and Maropost both offer tools for managing communication with customers. Sharpspring provides more comprehensive features, including CRM integration, call tracking, and social media management, while Maropost focuses primarily on email marketing. Maropost excels in sending large volumes of emails, while Sharpspring is stronger in automation and multi-touch marketing campaigns. However, both platforms have limitations, such as Sharpspring's social media features being unreliable and Maropost lacking user-friendly test email functionality.

"...I love that this product doesn t require domain verification in order to send an email as a user...." Peer review by Lauren D., Marketing and Advertising

"...It s way faster than picking up a phone or even sending an email,..." Peer review by Richard Lindner, President, DigitalMarketer

How does Sharpspring and Maropost facilitate Social Media Management?

Sharpspring and Maropost both offer social media management features, including scheduling and analytics. Sharpspring's social media tools are less developed and more unreliable, while Maropost offers more robust social media automation features, including automated social playlists and campaign management. However, Maropost's analytics reporting capabilities can be challenging to use. These summaries are limited by the available information and may not encompass all aspects of each tool's social media management capabilities.

"...The cost is a bargain in comparison to the combination of software it replaces (landing page builder, CRM, email marketing, social media scheduler, etc.)..." Peer review by George Scott, MBA

"...On-boarding and welcome campaigns with complex, dynamic features are now easily managed, delivering full reporting and performance analytics...." Case Study Thesis