Overview: Sharpspring and Ontraport Marketing Automation as Marketing Automation Category solutions.

Sharpspring and Ontraport Marketing Automation both excel in the marketing automation arena, each catering to different needs. Sharpspring focuses on larger enterprises and offers robust analytics and workflow management suitable for complex operational structures. Ontraport, more suited for smaller enterprises, emphasizes engagement and customer relationship enhancement, appealing to industries like education and consulting. Both products offer diverse support options, ensuring they meet the varied preferences and operational demands of their users.

Sharpspring and Ontraport Marketing Automation: Best Use cases based on the customer satisfaction data

Sharpspring

4.5

AI Powered

Ontraport Marketing Automation

4.3

Key Capabilities Supported

Sharpspring facilitates engagement, workflow, communication, and campaign management, focusing on social media and lead tracking to integrate smoothly into large enterprises' complex environments. read more →

Ontraport Marketing Automation supports engagement and follow-up, communication, and campaign management, aligning with smaller operations through efficient contact and referral management. read more →

Business Goals

Sharpspring assists in acquiring customers, improving ROI, and enhancing customer relationships, aligning with the strategic aim to improve sales and grow market share. read more →

Ontraport focuses on enhancing customer relationships and increasing sales, aimed at small businesses scaling best practices and establishing thought leadership. read more →

Core Features

Sharpspring's standout features include powerful analytics, seamless integration, and detailed custom reports, offering comprehensive data handling for large-scale operations. read more →

Ontraport Marketing Automation highlights its analytic capabilities, integration options, and ease of data migration, catering to small enterprises needing agile solutions. read more →

Vendor Support

With round-the-clock support and multiple contact methods, Sharpspring caters to large enterprises needing consistent and accessible support channels. read more →

Ontraport offers 24/7 support alongside phone and email options, appealing to users who prefer varied yet reliable support options in smaller operational settings. read more →

Segments and Industries

Sharpspring predominantly serves large enterprises in marketing and advertising, providing robust solutions for sectors requiring comprehensive data and communication management. read more →

Ontraport Marketing Automation supports diverse industries, including education and consulting, focusing more on small to mid-size businesses with particular engagement needs. read more →

Operational Alignment

Sharpspring integrates into large operational workflows with its advanced features, supporting complex environments of large enterprises and marketing firms. read more →

Ontraport is well-suited for smaller, less complex operations, fitting educational and consulting contexts to streamline engagement management effectively. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Sharpspring and Ontraport Marketing Automation

How does Sharpspring and Ontraport Marketing Automation address your Engagement Management Challenges?

Sharpspring and Ontraport both help businesses automate tasks to improve engagement with customers. Sharpspring focuses on tracking engagement metrics like website visits and email interactions. Ontraport emphasizes automating follow-up processes, routing leads to sales teams, and creating automated communication sequences. Both systems aim to streamline workflows and enhance engagement, but they differ in their specific functionalities and strengths.

"...- A simple trigger engages the client or prospect on their own respective path down our email chain...." Peer review by Zechariah Jones, Account Executive, Advice Local

"...Auto-responder sequences to tailor client engagement...." Peer review by Bill Miles, Founder | Creative Director, Alchemy Creative Group

What solutions does Sharpspring and Ontraport Marketing Automation provide for Campaign Management?

Sharpspring and Ontraport both allow users to create email marketing campaigns, track leads, and design landing pages. Sharpspring offers more robust campaign analytics and reporting features, including email and content ROI tracking. Ontraport emphasizes automation, with features like automated sales funnels and multi-channel communication through SMS and postcards.

"...It helps us to design, automate, and track lead nurturing marketing campaigns, and more...." Peer review by Emma Sledge, Director Of Marketing, RealTime CPAs | Trusted Dental Advisors

"...Emails, marketing campaigns & journeys, SMS texts, landing pages, forms, payments, analytics, free setup...." Peer review from Ontraport

What benefits does Sharpspring and Ontraport Marketing Automation offer for Communication Management?

SharpSpring and Ontraport both enable users to send emails, track engagement, and manage contacts. SharpSpring focuses more on managing contacts and workflows, allowing users to track leads and assign owners. Ontraport excels in creating and publishing marketing materials, including landing pages and forms. SharpSpring has a fully integrated CRM and call tracking, whereas Ontraport has limitations in call tracking.

"...I love that they send emails everyday that list your website visitors along with their lead score...." Peer review by Susan A., Marketing and Advertising