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Siteimprove vs Google Analytics 360: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Siteimprove vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 5914 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Siteimprove and Google Analytics 360

Siteimprove, Google Analytics 360, Clicky Web Analytics, TWIPLA, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Siteimprove covers Content Management with Website, Helpdesk Management, Sales Document Management with Offline, Training & Onboarding, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Siteimprove

Focus area

Software Failure Risk

  • low

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Siteimprove for

Software Failure Risk

  • medium

About

Siteimprove: Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.

Business Analytics Tools & Solutions to better understand customers

Age

2003

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

36

83

Total Goals
(we found evidences for)

7

17

Top Processes

Evidences indicate better relative satisfaction


content publishing


helpdesk management


training & onboarding


sales document management

proposal & quote management

contract management



campaign management

campaign monitoring


communication management

sending & publishing communications


competitive intelligence


social media management

social media analytics


workflow management


distribution management


customer feedback management


engagement management





generation of new leads





sales call management


touchpoint management




conversion management



personalized marketing



social media marketing



international marketing


channel management



knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve stakeholder relations

  • Increase sales & revenue

  • See 4 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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high

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Business Setting