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Siteimprove vs Google Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Siteimprove vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 140375 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Siteimprove and Google Analytics

Siteimprove, Google Analytics, Clicky Web Analytics, TWIPLA, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Siteimprove covers Content Management with Website, Helpdesk Management, Sales Document Management with Offline, Training & Onboarding, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Siteimprove

Focus area

Software Failure Risk

  • low

logo Google Analytics

Focus area

Google Analytics is better than Siteimprove for

Software Failure Risk

  • medium

About

Siteimprove: Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.

Web analytics service that provides statistics and basic analytical tools

Age

2003

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

36

145

Total Goals
(we found evidences for)

7

23

Top Processes

Evidences indicate better relative satisfaction


searching for content



training & onboarding


sales document management

proposal & quote management

contract management



campaign monitoring


communication management

sending & publishing communications


competitive intelligence


social media management

social media analytics


workflow management


distribution management


customer feedback management

measuring net promoter score


engagement management



lead qualification: technographic




business development



courses & assessment

create learning path


generation of new leads





social media marketing





call transcription



sales call management

call transcription



conversion management


segmentation and targeting





identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


rating and review management



creating knowledge base


knowledge management

creating knowledge base




products & pricelist management


lifetime value management


trade show marketing



account management



creating contact list



contact list management

creating contact list


performance management




personalized marketing



channel management


relationship management



influencer marketing






touchpoint management


promotion management



sales review & feedback


geographic segmentation





international marketing


referral management


discount management



follower management





community building



database marketing


advocacy management


community marketing




category management



relationship marketing


revenue cycle management



Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve stakeholder relations

  • Increase sales & revenue

  • See 4 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting