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Smaato Publisher vs Upstream: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Smaato Publisher vs. Upstream is based on a specific set of business needs and context. The comparison uses 162 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Smaato Publisher and Upstream

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Smaato Publisher covers Communication Management with Mobile, Advertisement with Mobile, Business Development, Generation Of New Leads.

Upstream focuses on Lead Qualification with Mobile, Advertisement with Mobile, Communication Management with Website, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Smaato Publisher

Focus area

Software Failure Risk

  • medium

logo Upstream

Focus area

Software Failure Risk

  • medium

About

Mobile Ad Platform for Mobile App Monetization

Upstream: Mobile Technology, secure access to digital services

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

5

15

Total Goals
(we found evidences for)

1

2

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



lead qualification: technographic


lead qualification

lead qualification: technographic


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Increase sales & revenue

  • Establish thought leadership

Top Channels

Channels Used

  • mobile

  • channel partners

  • website

  • mobile app

  • phone calls

  • offline

  • trade shows

  • text SMS

  • point of sale

  • video

  • See 7 more
  • mobile

  • channel partners

  • website

  • mobile app

  • phone calls

  • offline

  • trade shows

  • text SMS

  • point of sale

  • video

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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No Data

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Security & Privacy Risk

No Data

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting