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Smartlook vs Adobe Target: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Smartlook vs. Adobe Target is based on a specific set of business needs and context. The comparison uses 4625 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Smartlook and Adobe Target

Smartlook, Adobe Target, Lucky Orange, Mouseflow, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Smartlook covers Engagement Management with Website, Training & Onboarding with Mobile, Products & Pricelist Management with Website, Helpdesk Management, etc.

Adobe Target focuses on Advertisement with Display Advertisement, Engagement Management, Segmentation And Targeting with Website, Content Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Smartlook

Focus area

Software Failure Risk

  • medium

logo Adobe Target

Focus area

Adobe Target is better than Smartlook for

Software Failure Risk

  • low

About

Smartlook: Free Session Replay Tool with Web, Mobile, & App ...

A/B & multivariate testing, omnichannel personalization, AI-powered automation & scale

Age

2016

1982

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

55

53

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


training & onboarding


helpdesk management


products & pricelist management


rating and review management


searching for content


campaign management


contact list management


social media management

social media analytics


sales document management

proposal & quote management

contract management





workflow management




generation of new leads


trade show marketing


communication management

sending & publishing communications

tracking & monitoring communications


conversion management



customer feedback management


lead qualification

lead qualification: behavioural



courses & assessment

track learning progress





segmentation and targeting


personalized marketing


identify target customers


loyalty management

identify target customers





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Launch new products

  • Improve efficiency

  • Improve digital and social presence

  • Improve navigation

  • Reduce bounce

  • Improve internal communications

  • Enter new markets internationally or locally

  • See 8 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Reduce bounce

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • mobile

  • user generated content

  • blogs

  • social media

  • mobile app

  • promotions

  • display advertisement

  • phone calls

  • offline

  • mass media

  • television

  • video

  • e-mail

  • Netflix

  • See 12 more
  • website

  • mobile

  • user generated content

  • blogs

  • social media

  • mobile app

  • promotions

  • display advertisement

  • phone calls

  • offline

  • mass media

  • television

  • video

  • e-mail

  • Netflix

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting