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S&P Global vs CB Insights: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of S&P Global vs. CB Insights is based on a specific set of business needs and context. The comparison uses 5432 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing S&P Global and CB Insights

S&P Global, CB Insights, Contify, Kompyte, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

S&P Global covers International Marketing, Forecasting, Competitive Intelligence, Sales Document Management, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo S&P Global

Focus area

S&P Global is better than CB Insights for

Software Failure Risk

  • medium

logo CB Insights

Focus area

CB Insights is better than S&P Global for

Software Failure Risk

  • low

About

S&P Global: Essential Intelligence to make decisions with conviction

cbinsights.com - Machine Intelligence Platform

Financials

NA

SERIES A

Business Need

Total Processes
(we found evidences for)

52

84

Total Goals
(we found evidences for)

12

15

Top Processes

Evidences indicate better relative satisfaction


international marketing



sales document management

contract management

proposal & quote management


competitive intelligence


communication management

sending & publishing communications




social media management

social media analytics




social media marketing


generation of new leads


engagement management

engaging and following up


helpdesk management



business development


relationship management



account management


training & onboarding


merger and acquisition


lead qualification: technographic


products & pricelist management


sales call management


content management



influencer marketing


identify target customers


loyalty management

identify target customers







Top Goals

Goals Achieved

  • Grow market share

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve visibility

  • Launch new products

  • Increase sales & revenue

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve stakeholder relations

  • Improve brand engagement

  • Scale best practices

  • See 9 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting