S&P Global vs. Crayon: Marketing Data Intelligence Solution Comparison 2025

Overview: S&P Global and Crayon as Marketing Data Intelligence Category solutions.

S&P Global excels in global marketing intelligence with robust analytics and comprehensive security features, appealing to businesses focusing on international market growth. Crayon emphasizes competitive intelligence and product marketing with strong analytics and integration capabilities, making it ideal for tech-heavy industries aiming for dynamic business expansion. While S&P Global offers extensive international engagement, Crayon fosters enterprise-wide collaboration. Vendor support for S&P Global is limited compared to Crayon's full spectrum of support services, catering to varied customer needs.

S&P Global and Crayon: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

S&P Global supports international marketing and competitive intelligence, beneficial for teams needing global outreach solutions. read more →

Crayon excels in competitive intelligence and product marketing, advantageous for detailed market analysis and product-focused strategies. read more →

Business Goals

S&P Global facilitates market share growth and international market entry, targeting companies looking to expand globally. read more →

Crayon supports market share growth and product launches, appealing to businesses focusing on new product introduction and expanding customer bases. read more →

Core Features

S&P Global offers advanced analytics and data management tools, crucial for in-depth market analysis and reporting. read more →

Crayon includes extensive analytics and integration capabilities, perfect for performing detailed data analysis and seamless tool integration. read more →

Vendor Support

S&P Global provides 24/7 support primarily, focusing on continuous assistance though limited in channels. read more →

Crayon offers a broad spectrum of support including 24/7 and training, meeting diverse customer needs. read more →

Segments and Industries

S&P Global usage is not explicitly defined in customer segments and industries, reflecting a broad application. read more →

Crayon serves diverse segments like Enterprise, with strong usage in computer software and advertising industries. read more →

Operational Alignment

S&P Global fits well in operations requiring structured international engagement and data security. read more →

Crayon aligns with operations needing cross-departmental collaboration and detailed competitive analysis. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for S&P Global and Crayon

What benefits does S&P Global and Crayon offer for Competitive Intelligence?

S&P Global provides benchmarks and analytics for various markets, including commodities and energy. Crayon is a competitive intelligence platform that helps businesses track and analyze market information. Both tools offer insights into competitors, but S&P Global focuses on market data, while Crayon provides a platform for organizing and sharing competitive intelligence. The limitation of Crayon is that it may be difficult for users to find specific information in an early-stage program.

"...We re the leading independent provider of information and benchmark prices for the commodities and energy markets...." CPS ENERGY PRESIDENT & CEO PAULA GOLD-WILLIAMS HONORED WITH S&P GLOBAL ENERGY CHIEF TRAILBLAZER OF THE YEAR AWARD

"...Another problem we are solving is the ability to get competitive intelligence...." Peer review by User

S&P Global in Action: Unique Use Cases

What Are the key features of S&P Global for International Marketing?

How does S&P Global address your Forecasting Challenges?

S&P Global provides forecasts for a variety of markets, including energy, metals, and plastics. These forecasts are based on data analysis and expert opinion. However, forecasts can be inaccurate as they are based on current trends and events, which can change unexpectedly.

"...this week's 60 billion cubic feet injection into US natural gas storage was a bit above the average 57 billion cubic feet injection forecast by analysts surveyed by S&P Global Platts, and also a bit above the average 57 billion cubic feet of natural gas that have been added to gas storage during the third full week of August over the past 5 years, the 22nd such average or above average storage build in the last 24 weeks...the 1,679 billion cubic feet of natural gas that have been added to storage over the 21 weeks of this year's injection season is the second most for the same period in the modern record, eclipsed only by the record 1736 billion cubic feet of natural gas that were injected into storage over the same 22 weeks of the 2014 natural gas injection season, a cool summer when there were no injections below 76 billion cubic feet ...." US oil production at a record high; horizontal drilling at a 21 month low