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S&P Global vs Nielsen: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of S&P Global vs. Nielsen is based on a specific set of business needs and context. The comparison uses 4295 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing S&P Global and Nielsen

S&P Global, Nielsen, Contify, Kompyte, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

S&P Global covers International Marketing, Forecasting, Competitive Intelligence, Sales Document Management, etc.

Nielsen focuses on Advertisement, Engagement Management with Social Media, Social Media Management with Social Media, Market Research with Mass Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo S&P Global

Focus area

Software Failure Risk

  • medium

logo Nielsen

Focus area

Nielsen is better than S&P Global for

Software Failure Risk

  • low

About

S&P Global: Essential Intelligence to make decisions with conviction

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Financials

NA

IPO

Business Need

Total Processes
(we found evidences for)

52

103

Total Goals
(we found evidences for)

12

18

Top Processes

Evidences indicate better relative satisfaction


international marketing



sales document management

contract management

proposal & quote management


competitive intelligence


communication management

sending & publishing communications




social media management

social media analytics




social media marketing


generation of new leads


engagement management

engaging and following up


helpdesk management



workflow management


promotion management


campaign management




account management


training & onboarding


lead qualification

lead qualification: technographic


products & pricelist management


discount management


content management


rating and review management



segmentation and targeting


trade show marketing



customise loyalty program


loyalty management

customise loyalty program


influencer marketing


referral management






lifetime value management


measuring net promoter score


customer feedback management

measuring net promoter score





advocacy management



personalized marketing



category management



Top Goals

Goals Achieved

  • Grow market share

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve visibility

  • Launch new products

  • Increase sales & revenue

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve stakeholder relations

  • Improve brand engagement

  • Scale best practices

  • See 9 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting