Nielsen Overview
Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.
Use Cases
Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.
Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data
Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.
Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.
Nielsen, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Comprehensive Insights on Nielsen Use Cases
How can Nielsen enhance your Advertisement process?
Why is Nielsen the best choice for Engagement Management?
How can Nielsen optimize your Market Research Workflow?
What solutions does Nielsen provide for Sending & Publishing Communications?
63+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Case Studies
CASE STUDY Google
CASE STUDY John Fetterman 2022 Senate Campaign
CASE STUDY World Athletics
CASE STUDY TikTok
CASE STUDY Raptive
CASE STUDY Whalar
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Nielsen

Frequently Asked Questions(FAQ)
for Nielsen
What is Nielsen?
Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.
Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.
The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.
What is Nielsen used for?
What are the top features of Nielsen?
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Nielsen Competitors
Nielsen Features
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FEATURE | RATINGS AND REVIEWS |
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AI Powered | Read Reviews (18) |
Analytics | Read Reviews (207) |
Custom Reports | Read Reviews (737) |
CAPABILITIES | RATINGS AND REVIEWS |
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AI Powered | Read Reviews (18) |
Analytics | Read Reviews (207) |
Custom Reports | Read Reviews (737) |
Software Failure Risk Guidance
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Overall Risk Meter
Top Failure Risks for Nielsen
Nielsen News
Nielsen Adds CTV Coverage to Ad Intel in the UK - Daily Research News Online - MrWeb
Nielsen is expanding its Ad Intel product in the UK to include Connected TV (CTV) coverage starting September. This enhancement will provide clients with detailed insights into CTV ad spending across major streaming platforms, enabling better media planning and competitive analysis. This move follows similar expansions in Germany and the US, reflecting the growing importance of CTV in advertising strategies.
Nielsen appoints Pacheco as Head of Global Partnerships
Nielsen has appointed Richard Pacheco as Head of Global Partnerships. Pacheco will focus on building and maintaining partnerships within the ad tech ecosystem to drive innovation and business outcomes. He will report to Chief Product Officer Akhil Parekh and collaborate with the corporate development team to explore new growth opportunities.
TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsens Gracenote - Nielsen
TAM Ireland awarded a three-year contract to MetaBroadcast and Nielsen's Gracenote for a programme data harmonisation system. This collaboration aims to enhance data quality and understanding of TV viewership by using Gracenote's enriched metadata and MetaBroadcast's data platform. The partnership will benefit Irish broadcasters and advertising agencies by providing improved audience measurement solutions.
Nielsen adds CTV coverage to Ad Intel
Nielsen has expanded its Ad Intel product to include Connected TV (CTV) coverage, enabling advertisers to track ad spend across major streaming platforms such as Prime Video, Netflix, and YouTube. The new feature, launching first in Germany in August 2025, offers marketers a comprehensive cross-platform view of media investments, supporting more informed campaign planning in the rapidly growing CTV advertising sector.
Nielsen Profile
Company Name
Nielsen
Company Website
https://www.nielsen.com/HQ Location
Employees
10001+
Social
Financials
IPO
Why is Nielsen the best choice for Social Media Management?