Customer stories

Nielsen Product Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

How satisfied the customers are with Nielsen use-cases

Nielsen Customer Insights, Testimonials and Case Studies

What solutions does Nielsen provide for Engagement Management?

What solutions does Nielsen provide for Social Media Management?

What Are the key features of Nielsen for Market Research?

What benefits does Nielsen offer for Sending & Publishing Communications?

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

SAG-AFTRA Renews License For Nielsens Leading Streaming Data

SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds the most effective scenes and creates shorter, more engag...ing ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Lucozade Energy - Food & Beverages - Large

Nielsen’s Influencer Brand Effect helped Lucozade Energy measure the impact of their #POSITIVECHAIN social media video series. The campaign featured six top UK influencers and targeted Gen Z. Nielsen...’s tool provided insights on which influencer content resonated most with the 18-25 audience. Creative evaluation and sentiment analytics guided the agency and brand to refine future influencer marketing strategies. The focus was on moving beyond likes and shares to real brand KPIs.

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Google - Internet

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

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TikTok - Entertainment

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Whalar - Marketing And Advertising

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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Nielsen

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Peers used Nielsen for advertisement and engagement management

Nielsen Competitors

Nielsen Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

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Custom Reports

3.85/5 ★

Read Reviews (737)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)

Software Failure Risk Guidance

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for Nielsen

Overall Risk Meter

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Top Failure Risks for Nielsen

Nielsen News

Product
 

Nielsen Punts Monthly 'Gauge' Report To April After Complaints

Nielsen has postponed the release of its monthly Gauge report to April due to client concerns over methodology changes. The report, which tracks TV and streaming viewership, faced backlash for potentially overstating streaming declines. Nielsen plans to update the Gauge methodology in the fall, aligning with improvements to its currency products. This delay aims to minimize disruptions for media companies relying on Nielsen data.

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Product
 

Australias financial sector ad spend surged by 20% in 2025 according to Nielsen

Nielsen's Ad Intel data reveals a 20% increase in advertising spend in Australia's financial sector in 2025, totaling $756 million. This surge reflects heightened competition among financial brands, driven by consumer pressures and shifting market dynamics. Nielsen's insights highlight the importance of brand positioning and consumer behavior understanding in navigating the evolving financial landscape.

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Partnership
 

Magellan AI Integrates Nielsen DMA Data to Bring Local Market Measurement to Podcast Attribution

Nielsen has integrated its DMA data into Magellan AI's platform, enabling local market measurement for podcast attribution. This integration allows advertisers to assess podcast performance using standardized media market data, enhancing comparability with traditional media. The collaboration aims to provide advertisers with a consistent evaluation method across platforms.

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Product
 

Nielsen reveals New Zealands top ad spenders and categories for 2025

Nielsen's report on New Zealand's 2025 ad spenders reveals Harvey Norman as the top advertiser, with significant investments in retail, telecommunications, and beverages. The report, powered by Nielsen Ad Intel, highlights competitive dynamics and consumer behavior shifts in the advertising market.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

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Financials

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