Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

  • Market Research
  • Sending & Publishing Communications
  • Loyalty Management
  • Collaboration
  • Rating And Review Management
  • Content Management
  • Influencer Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

  • Build Brand Awareness
  • Acquire Customers
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Launch New Products
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Manage Risk
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Visibility
See all business priorities See less business priorities

Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Nielsen Use Cases

Why is Nielsen the best choice for Engagement Management?

Why is Nielsen the best choice for Social Media Management?

How can Nielsen optimize your Market Research Workflow?

What solutions does Nielsen provide for Sending & Publishing Communications?

63+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Internet

CASE STUDY Google

Nielsen Marketing Mix Modeling helped Google measure the impact of its AI-powered advertising solutions across YouTube and Search. Google wanted to know if AI could improve return on ad spend and sal...es effectiveness. Nielsen analyzed over 50,000 brand campaigns and 1 million performance campaigns using advanced modeling. Google’s AI-powered video campaigns on YouTube delivered 17% higher ROAS than manual campaigns. Combining AI-powered VRC and VVC increased sales effectiveness by 23%. Adding Demand Gen to campaigns boosted ROAS by 10% and sales effectiveness by 12%.

CASE STUDY John Fetterman 2022 Senate Campaign

Nielsen Media Impact helped the John Fetterman 2022 Senate campaign reach more voters in a crowded media market. The campaign used Nielsen data to shift 20% of its ad budget to AM/FM radio. This move... filled a 12% gap in voter reach that TV alone could not cover. Radio added 29% more reach among light TV viewers and 23% more among swing voters. The campaign secured 676,000 extra voters at no extra cost, helping Fetterman win the election.

Sports

CASE STUDY World Athletics

Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was to justify investments and sho...w benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.

Entertainment

CASE STUDY TikTok

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

Design

CASE STUDY Raptive

Nielsen Brand Impact helped Raptive measure how creator websites affect brand outcomes. Raptive wanted to see if creator spaces drive better ad results than social media or traditional sites. Nielsen...'s study found ad recall was 70% higher on creator websites. Purchase intent and brand fit were also stronger, with a 66% brand fit score. Creator fans showed 40% higher purchase intent and 45% higher brand recommendation. Over 77% of fans felt connected to brands in creator content. Nielsen's solution gave Raptive new insights into the power of creator platforms.

Marketing and Advertising

CASE STUDY Whalar

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

Video

Nielsen

Video Thumbnail

Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Nielsen.
lightning

Peers used Nielsen for advertisement and engagement management

Nielsen Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (18)
Analytics

4.74/5 ★

Read Reviews (207)
Custom Reports

3.85/5 ★

Read Reviews (737)

Software Failure Risk Guidance

?

for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Product

Nielsen Adds CTV Coverage to Ad Intel in the UK - Daily Research News Online - MrWeb

Nielsen is expanding its Ad Intel product in the UK to include Connected TV (CTV) coverage starting September. This enhancement will provide clients with detailed insights into CTV ad spending across major streaming platforms, enabling better media planning and competitive analysis. This move follows similar expansions in Germany and the US, reflecting the growing importance of CTV in advertising strategies.

Executive

Nielsen appoints Pacheco as Head of Global Partnerships

Nielsen has appointed Richard Pacheco as Head of Global Partnerships. Pacheco will focus on building and maintaining partnerships within the ad tech ecosystem to drive innovation and business outcomes. He will report to Chief Product Officer Akhil Parekh and collaborate with the corporate development team to explore new growth opportunities.

Partnership

TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsens Gracenote - Nielsen

TAM Ireland awarded a three-year contract to MetaBroadcast and Nielsen's Gracenote for a programme data harmonisation system. This collaboration aims to enhance data quality and understanding of TV viewership by using Gracenote's enriched metadata and MetaBroadcast's data platform. The partnership will benefit Irish broadcasters and advertising agencies by providing improved audience measurement solutions.

Product

Nielsen adds CTV coverage to Ad Intel

Nielsen has expanded its Ad Intel product to include Connected TV (CTV) coverage, enabling advertisers to track ad spend across major streaming platforms such as Prime Video, Netflix, and YouTube. The new feature, launching first in Germany in August 2025, offers marketers a comprehensive cross-platform view of media investments, supporting more informed campaign planning in the rapidly growing CTV advertising sector.

Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

Financials

IPO