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Nielsen: Use-Cases, Insights and Reviews | 2024 Cuspera

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Market Research on What People Watch, Listen To and Buy | Nielsen ...

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Nielsen Overview

Nielsen, a global leader, shapes media's future with precise audience insights. Accurate data on viewing and listening habits is provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Nielsen.

Other use cases:

Market Research
Sending & Publishing Communications
Loyalty Management
Collaboration
Rating And Review Management
Content Management
Influencer Marketing

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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Nielsen.

Other priorities:

Build Brand Awareness
Acquire Customers
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Improve ROI
Launch New Products
Improve Digital And Social Presence
Establish Thought Leadership
Increase Customer Life Time Value
Improve Efficiency
Improve Stakeholder Relations
Manage Risk
Scale Best Practices
Improve Internal Communications
Improve Visibility

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Nielsen Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen works with different mediums / channels such as Social Media. Mass Media. and Television.

Nielsen's features include Feedback Surveys, Personalization, Gamification, etc. and Nielsen support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Nielsen analytics capabilities include Analytics, and Custom Reports.

Nielsen, Forrester Analytics, Pathmatics, Upwave, TapClicks Marketing Operations Platform, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Nielsen Use Cases

How does Nielsen facilitate Advertisement?

Nielsen provides advertising measurement capabilities, including audience engagement analysis, ad effectiveness evaluation, and recommendations for ad types and platforms. They offer a comprehensive solution for addressable TV advertising and measure advertising effectiveness across various outlets, including linear broadcast, cable TV, PreRoll ads, OTT, and mobile. Nielsen's advertising capabilities are limited by their invite-only survey methodology, which may not be representative of the general public.

"...With consumers listening most often out of home, Nielsen notes ads can influence their decision to stop and shop. ..." Nielsen Total Audience Report shows radio on top

What benefits does Nielsen offer for Engagement Management?

Nielsen Engagement Management capabilities focus on understanding audience engagement across various media platforms, including television, social media, podcasts, and esports. The company emphasizes the importance of social engagement, interaction, and transparency for building brand loyalty. However, Nielsen Engagement Management currently lacks a comprehensive solution for evaluating the impact of talent on social engagement for television shows.

"...Identify key figures in your industry and look at engagement levels rather than follower count...." Top 10 Instagram Trends You Should Follow Now

How efficiently Does Nielsen manage your Social Media Management?

Nielsen provides social media management capabilities that assist companies in gauging consumer sentiment regarding social responsibility and environmental concerns. The platform helps brands understand the impact of talent on social media engagement, enabling informed sponsorship decisions. However, Nielsen's social media management capabilities lack the ability to directly manage social media interactions.

"...73% of Millennials are willing to spend more, and 81% them want their favorite companies to make declarations of corporate social responsibility (CSR). ..." Do Consumers & Companies Care About Ethical Sourcing?

What Are the key features of Nielsen for Market Research?

Nielsen Market Research Group specializes in providing insights into consumer behavior and market trends. They gather data through various means, including surveys, ratings, and proprietary measurement software. Nielsen’s research findings may be limited by sample size and data collection methodology.

"...In a recent analysis completed by the market research firm, Nielsen, researchers found that the hemp-derived CBD market will be a $6 billion opportunity by 2025...." Nielsen says hemp-derived CBD will be $6 billion industry by 2025

How can Nielsen enhance your Sending & Publishing Communications process?

Nielsen Sending & Publishing Communications capabilities include the dissemination of research findings and reports on various topics, such as media trends, consumer behavior, and the advertising industry. They publish articles and reports that provide insights into market dynamics and consumer preferences. The limitations of these capabilities include a focus on reporting findings rather than providing actionable solutions.

"...This model of ad sales causes publishers to lose between 40 and 45% of their ad revenue due to the lack of demographic data on their anonymous viewers...." Hacking Adobe Experience Platform to Create More Valuable Applications Than We Had Dared to Hope

63+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Nielsen solved their Marketing Data Intelligence needs. Cuspera uses 3116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
The customer is a multinational global conglomerate	NA	CASE STUDY The customer is a multinational global conglomerate A multinational conglomerate increased brand awareness and engagement through a personalized digital content strategy, leading to a 15% increase in website traffic and a 20% boost in social media engagement. Read More

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Frequently Asked Questions(FAQ)

for Nielsen

What is Nielsen?

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

What is Nielsen used for?

Nielsen is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Advertisement, Engagement Management and Social Media Management .

What are the top features of Nielsen?

Feedback surveys, Personalization and Gamification are some of the top features of Nielsen.

What are Nielsen alternatives?

Forrester Analytics, Pathmatics, Upwave and TapClicks Marketing Operations Platform are popular alternatives for Nielsen.

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Peers used Nielsen for advertisement and engagement management

Nielsen Competitors

More Nielsen Alternatives...

Nielsen Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.35/5 ★ Read Reviews (18)
Analytics	4.74/5 ★ Read Reviews (207)
Custom Reports	3.85/5 ★ Read Reviews (737)

Software Failure Risk Guidance

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for Nielsen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nielsen

Nielsen News

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand - WebWire

Nielsen introduced Advanced Audiences in New Zealand to improve digital campaign accuracy and effectiveness.

26/11/2024 - source

Nielsen Moves to 3-Minute Qualifier for PPM Listening - Daily Research News Online

Nielsen changes PPM listening qualifier to 3 minutes, boosting audience counts and aligning with modern habits.

13/11/2024 - source

Innovid and Nielsen Explore Cross-Media Collaboration - Daily Research News Online

Independent ad delivery and measurement platform Innovid has announced a partnership with Nielsen, exploring the potential for giving clients ...

11/08/2024 - source

Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

Financials

IPO