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Sprinklr Core vs Brand24: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Sprinklr Core vs. Brand24 is based on a specific set of business needs and context. The comparison uses 6975 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprinklr Core and Brand24

Sprinklr Core, Brand24, Sendible, Falcon.io (now Brandwatch Social Media Management), etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprinklr Core covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Advertisement with Social Media, etc.

Brand24 focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

"We use Sprinkr Smart Alerts for diagnostics and to report out on the most impactful alerts. The reaction from teams across McDonald’s has been very positive. Our risk management team said the alerts were timely and useful. Our global policy team sai...d, the alerts are very relevant. And, our human rights team said, this tool alerts me about the issues going viral. " - Jola Oliver

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sprinklr Core

Focus area

Sprinklr Core is better than Brand24 for

Software Failure Risk

  • low

logo Brand24

Focus area

Brand24 is better than Sprinklr Core for

Software Failure Risk

  • medium

About

SMMS: Social Media Marketing & Management Software | Sprinklr

Brand24 - Social Media Monitoring Tool

Age

2009

2011

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

90

63

Total Goals
(we found evidences for)

15

13

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content management

content publishing

searching for content


workflow management



social media marketing


helpdesk management


campaign management

campaign analytics

campaign monitoring


training & onboarding


competitive intelligence


customer feedback management

measuring customer satisfaction


channel management


touchpoint management




advocacy management


contact list management


knowledge management



conversion management



sales document management

proposal & quote management

contract management



calendar management




rating and review management



account management


customer case management




influencer marketing


products & pricelist management


compliance & governance


lead qualification

lead qualification: technographic


sales call management



segmentation and targeting



conference call management


generation of new leads




international marketing



reputation management


opportunity management


lifetime value management




business development


Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Manage risk

  • Improve internal communications

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Launch new products

  • See 12 more
  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more
  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting