Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

  • Advertisement
  • Content Management
  • Workflow Management
  • Collaboration
  • Social Media Marketing
  • Helpdesk Management
  • Campaign Management
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Manage Risk
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Launch New Products
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Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it's even more crucial to effectively reach and engage our customers" - Lorenzo Bertelli

Peer review evidence (same sources as the product rating summary)

"...Since I am the Sprinklr system admin for my entire organization, it's my job to find where and when people need help understanding elements of social - from social reporting and performance analytics, to engaging with influencers across social and our industry, to compiling social listening studies for various brand and products our company serves - it's all housed within 1 tool, which is the numebr 1 tool in the industry...." Peer review by Sonia S. B., Hospitality
"...Because we know that these channels allow us to reach and engage with customers at scale...." Testimonial by Dean Aragon, CEO & Global VP of Brand, Shell
"...You might as well publish it to your leads without having to polish it around...." Peer review by Verified User, Consultant in Social Media, Consumer Services

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Computer & Network Security

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Sprinklr Core Customer wins, Customer success stories, Case studies

What Are the key features of Sprinklr Core for Social Media Management?

What makes Sprinklr Core ideal for Engagement Management?

What makes Sprinklr Core ideal for Communication Management?

What benefits does Sprinklr Core offer for Content Management?

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Lorenzo Bertelli

Head of Marketing

Prada Group

Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it's even more crucial to effectively reach and engage our customers Testimonial By Lorenzo Bertelli
Sprinklr Core testimonial

BRITTANY NEISH

Sr. Social Strategist, Moen

Moen

Before, when everything was so siloed, it was impossible to centralize our data in one place or understand what was happening from a social standpoint across the industry. Now that we have Sprinklr, it’s provided that transparency and efficiency we lacked before. Testimonial By BRITTANY NEISH
Sprinklr Core testimonial

Briana Stewart

Community Rep

Heartland Dental

We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing. Testimonial By Briana Stewart
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Lorenzo Bertelli

Head of Marketing

Prada Group

Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it's even more crucial to effectively reach and engage our customers Testimonial By Lorenzo Bertelli
Sprinklr Core testimonial

BRITTANY NEISH

Sr. Social Strategist, Moen

Moen

Before, when everything was so siloed, it was impossible to centralize our data in one place or understand what was happening from a social standpoint across the industry. Now that we have Sprinklr, it’s provided that transparency and efficiency we lacked before. Testimonial By BRITTANY NEISH
Sprinklr Core testimonial

Briana Stewart

Community Rep

Heartland Dental

We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing. Testimonial By Briana Stewart
 

Forbes - Media - Very Large

How Sprinklr Powered the Forbes Top 50 CMOs List

Jersey City, USA

Sprinklr's AI-native platform powered the Forbes Top 50 CMOs list by providing comprehensive data analysis on marketing influence. The platform analyzed 8.68 billion social interactions and 6.19 mill...ion CMO mentions to rank CMOs based on brand awareness, sentiment, and leadership visibility. This collaboration highlights Sprinklr's capability in unifying social listening, competitive benchmarking, and analytics to offer insights into marketing influence across industries.

Read on →
 

leading global consumer electronics company - Consumer Electronics - Very Large

Sprinklr Achieves Record-Breaking Q1 Growth with 7% Revenue Surge

Sprinklr reported a 7% year-over-year revenue growth for Q1 2027, reaching $219.5 million. The company signed its largest software deal with a leading global consumer electronics company, marking a s...ignificant milestone. This multi-year agreement reflects growing confidence in Sprinklr's platform and solidifies its position in the marketing technology space.

Read on →
 

ViralMoment

Sprinklr Adds Video-Native AI to Its CXM Platform With ViralMoment ...

Sprinklr has acquired the assets of ViralMoment, enhancing its Unified-CXM platform with video-native AI capabilities. This acquisition enables Sprinklr to offer multimodal customer intelligence by i...ntegrating video, audio, and text analysis, addressing the shift towards short-form video in social engagement. The deal aims to improve brand insights and operational workflows by closing gaps in traditional text-based VoC programs.

Read on →
 

Zenith International - Marketing And Advertising - Large

London, UK

Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days to under an hour. The team automated ad builds and reporting with bulk impo...rt and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.

 

Zé Delivery - Food & Beverages - Large

São Paulo, Brazil

Sprinklr Service helped Zé Delivery automate 65% of customer cases, up from 35% the previous year. The company used conversational AI to speed up refunds and improve accuracy. Customer satisfaction r...ose to 73%. Average resolution time dropped from five days to a few minutes. Zé Delivery projects a 30% reduction in customer service operations during peak seasons.

 

YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment track 30 million monthly mentions in four languages. The platform gave YG a unified view of global fan conversations across 30+ digital and social channels. ...YG used these insights to identify new markets, like Brazil, and respond quickly to issues, such as negative feedback in the UK. Smart Alerts enabled fast action on customer complaints, improving fan engagement. YG now uses data to shape its business model and plans to expand its use of Sprinklr.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.
lightning

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Executive

Sprinklr Appoints Jordi Ribas to Board of Directors

Sprinklr has appointed Jordi Ribas, a global product and engineering leader from Microsoft, to its Board of Directors. Ribas's extensive experience in AI and product innovation is expected to contribute significantly to Sprinklr's growth and innovation in AI-native customer experience management.

Executive

Sprinklr Appoints Microsoft Exec to Board

Sprinklr has appointed Jordi Ribas, a seasoned Microsoft executive, to its board of directors. Ribas, known for his work on Microsoft's AI initiatives, is expected to bolster Sprinklr's AI-native customer experience management efforts. His extensive experience in product development and AI will support Sprinklr's platform expansion.

Product

Sprinklr Introduces New AI Capabilities to Help Brands Move from ...

Sprinklr has launched its Summer '26 Release, introducing new AI capabilities to enhance real-time customer engagement. The update focuses on transforming customer signals into actionable insights across marketing and service channels. Key features include AI-driven decision support, enhanced Voice AI agents, and integrations with platforms like Adobe Customer Journey Analytics and Microsoft Teams. These enhancements aim to streamline workflows and improve customer experience management.

Awards

Sprinklr Named 2026 Gartner Leader for Social Media Management & Listening

Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. The AI-native platform excels in unifying customer experience management, enabling brands to leverage social media for real-time feedback and engagement.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE