Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

  • Advertisement
  • Content Management
  • Workflow Management
  • Collaboration
  • Social Media Marketing
  • Helpdesk Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Manage Risk
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Launch New Products
See all business priorities See less business priorities

Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing." - Briana Stewart

Peer review evidence (same sources as the product rating summary)

"...Social listening and engagement reports are also amazing...." Peer review by Administrator in Computer Software
"...We needed a tool that would be easy to onboard our staff; have great training and customer service; have substantial listening, engagement, publishing, workflows, analytics, CRM, a mobile app and a command center module...." Peer review by Krisleigh Hoermann, Director of Operations | Digital and Social Media Consultant, American Heart Association
"...For example, one person working only on the Facebook channel sees a Facebook-oriented dashboard with separate columns for fan wall posts, direct messages, comments, etc...." Peer review by Verified User, Analyst in Social Media, Retail

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Computer & Network Security

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Sprinklr Core Customer wins, Customer success stories, Case studies

How can Sprinklr Core enhance your Social Media Management process?

How does Sprinklr Core address your Engagement Management Challenges?

How does Sprinklr Core facilitate Communication Management?

Why is Sprinklr Core the best choice for Content Management?

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Briana Stewart

Community Rep

Heartland Dental

We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing. Testimonial By Briana Stewart
Sprinklr Core testimonial

Marena Bitz

Social Media Strategist

MGM Resorts International

I utilize Sprinklr Asset Management, Editorial Calendar, Approval Dashboards and Reporting. The Asset Manager has greatly improved my workflow because it gathers assets from all of our content creators in one space that is easily accessible. Testimonial By Marena Bitz
Sprinklr Core testimonial

trevor grigsby

SOCIAL MEDIA EXPERIENCE MANAGER, COE

AAA Club Alliance

Sprinklr has given me the ability to compare metrics easily from one market to another, one campaign to another, to see what copy or images are working and which ones aren’t. Testimonial By trevor grigsby
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Briana Stewart

Community Rep

Heartland Dental

We liked Sprinklr because it was an enterprise tool. It was something that truly met our business structure in a way that other vendors were not doing. Testimonial By Briana Stewart
Sprinklr Core testimonial

Marena Bitz

Social Media Strategist

MGM Resorts International

I utilize Sprinklr Asset Management, Editorial Calendar, Approval Dashboards and Reporting. The Asset Manager has greatly improved my workflow because it gathers assets from all of our content creators in one space that is easily accessible. Testimonial By Marena Bitz
Sprinklr Core testimonial

trevor grigsby

SOCIAL MEDIA EXPERIENCE MANAGER, COE

AAA Club Alliance

Sprinklr has given me the ability to compare metrics easily from one market to another, one campaign to another, to see what copy or images are working and which ones aren’t. Testimonial By trevor grigsby
 

leading global consumer electronics company - Consumer Electronics - Very Large

Sprinklr Achieves Record-Breaking Q1 Growth with 7% Revenue Surge

Sprinklr reported a 7% year-over-year revenue growth for Q1 2027, reaching $219.5 million. The company signed its largest software deal with a leading global consumer electronics company, marking a s...ignificant milestone. This multi-year agreement reflects growing confidence in Sprinklr's platform and solidifies its position in the marketing technology space.

Read on →
 

ViralMoment

Sprinklr Adds Video-Native AI to Its CXM Platform With ViralMoment ...

Sprinklr has acquired the assets of ViralMoment, enhancing its Unified-CXM platform with video-native AI capabilities. This acquisition enables Sprinklr to offer multimodal customer intelligence by i...ntegrating video, audio, and text analysis, addressing the shift towards short-form video in social engagement. The deal aims to improve brand insights and operational workflows by closing gaps in traditional text-based VoC programs.

Read on →

3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media moderation across regions. Sprinklr provided a scalable, AI-powered s...olution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

 

IKEA - Retail - Very Large

Delft, Netherlands

IKEA uses Sprinklr's Unified-CXM platform to monitor global media and brand health. The company tracks 8-12 social media posts per minute about its brand across 62 markets. Sprinklr provides real-tim...e, unified insights and AI-based crisis detection. IKEA's teams now spend less time on manual data work and more on strategic initiatives. The Media Impact Score helps measure PR effectiveness and brand reputation.

 

Standard Chartered - Financial Services - Very Large

London, UK

Sprinklr helped Standard Chartered transform digital customer experience across 31 retail markets. The bank used Sprinklr's Unified-CXM platform to monitor customer interactions and streamline engage...ment. In four years, they managed one million customer engagements and saw a 10% year-over-year increase in social care interactions. 90% of first responses now happen within 10 minutes. Standard Chartered uses social listening and AI to personalize service and reduce churn.

 

Uber - Internet - Very Large

San Francisco, USA

Uber used Sprinklr to improve customer service worldwide. The company reduced first response time by 33%. Agents now handle cases 89 seconds faster on average. SLA compliance improved by 8%. Sprinklr...'s unified platform helps Uber manage millions of customer messages each year. Uber supports global growth with faster, more efficient support.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.
lightning

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Awards

Sprinklr Named a Leader in 2026 Gartner® Magic QuadrantTM for Social ...

Sprinklr has been named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, recognized for its completeness of vision and ability to execute. The platform integrates social media management and listening, enabling enterprises to manage content, engage customers, and derive insights from social interactions using AI.

Product

Sprinklr (CXM) Launches LLM Insights to Optimize Brand Presence in AI ...

Sprinklr launched LLM Insights, a new AI-native capability within its Unified-CXM platform, to enhance brand presence in AI-generated search results. The tool offers real-time data on brand AI mention rates and competitive positioning, using real customer conversation data to improve visibility and influence AI-driven recommendations.

Executive

Sprinklr Appoints Thomas Addis as New Chief Revenue Officer

Sprinklr has appointed Thomas Addis as its new Chief Revenue Officer. Addis, who has held leadership roles at Bazaarvoice, Kinetica, Box, and Salesforce, will focus on refining Sprinklr's go-to-market strategy and enhancing customer engagement with its Unified-CXM platform. This move aims to support Sprinklr's growth and strengthen its global sales efforts.

Executive

Sprinklr Announces Thomas Addis as Chief Revenue Officer

Sprinklr has appointed Thomas Addis as Chief Revenue Officer. Addis brings extensive experience in revenue leadership from roles at Bazaarvoice, Kinetica, Box, and Salesforce. His appointment aims to enhance Sprinklr's go-to-market strategy and customer engagement.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE