Sprinklr Core Overview

Sprinklr-core offers enterprise-grade customer experience management through a unified AI platform. It integrates products, capabilities, functions, and channels on a single codebase.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Sprinklr Core.

Other use cases:

  • Advertisement
  • Content Management
  • Workflow Management
  • Collaboration
  • Social Media Marketing
  • Helpdesk Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sprinklr Core.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Manage Risk
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Launch New Products
See all business priorities See less business priorities

Sprinklr Core Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Core works with different mediums / channels such as Social Media.

Sprinklr Core's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprinklr Core support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Sprinklr Core analytics capabilities include Analytics, and Custom Reports.

Reviews

"80% of our budget is now allocated to social and digital. Why? Because we know that these channels allow us to reach and engage with customers at scale." - Dean Aragon

Peer review evidence (same sources as the product rating summary)

"...I would not recommend using the service if your social accounts aren't receiving an overwhelming number of interactions...." Peer review by Allison Jordan, Account Executive, Global Prairie
"...PRIMARY BUSINESS OUTCOMESHeartland DentalModern Marketing Modern AdvertisingModern EngagementModern CareModern ResearchFEATURES: Ads Reporting, Listening Insights, Publishing & Engagement, Ratings & Reviews, Integrations &..." Case Study Heartland Dental
"...Digital Marketing Manager, Moen Moen s advertising agency was using yet another tool, 4C, to create, publish, and report on paid social campaigns, but the Moen team did not have access to this tool, giving the team no way to extract real-time data or insights. ..." Case Study Moen

Sprinklr Core, Tubular, Renderforest Video, InVideo, Missinglettr, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Core

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Computer & Network Security

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Sprinklr Core is popular in Marketing And Advertising, Non-Profit Organization Management, and Computer & Network Security and is widely used by Large Enterprise, Enterprise, and Mid Market.

Sprinklr Core Customer wins, Customer success stories, Case studies

How can Sprinklr Core enhance your Social Media Management process?

Why is Sprinklr Core the best choice for Engagement Management?

How can Sprinklr Core optimize your Communication Management Workflow?

How efficiently Does Sprinklr Core manage your Content Management?

21 buyers and buying teams have used Cuspera to assess how well Sprinklr Core solved their Social Media Marketing needs. Cuspera uses 4249 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Dean Aragon

CEO & Global VP of Brand

Shell

80% of our budget is now allocated to social and digital. Why? Because we know that these channels allow us to reach and engage with customers at scale. Testimonial By Dean Aragon
Sprinklr Core testimonial

Marc Duquesnoy

Digital and Media Director

LÓreal

Sprinklr enables us to adapt to changing digital transformation business needs... we use the platform as an enabler of our strategy to listen to and engage with our customers at scale Testimonial By Marc Duquesnoy
Sprinklr Core testimonial

Katrina Munsell

Director, AI and Innovation

Microsoft

It's about connecting with people in a genuine way and at scale. At first that sounds impossible. But it IS possible - and it's the Sprinklr platform that allows us to do this Testimonial By Katrina Munsell
CUSTOMERS TESTIMONIALS
Sprinklr Core testimonial

Dean Aragon

CEO & Global VP of Brand

Shell

80% of our budget is now allocated to social and digital. Why? Because we know that these channels allow us to reach and engage with customers at scale. Testimonial By Dean Aragon
Sprinklr Core testimonial

Marc Duquesnoy

Digital and Media Director

LÓreal

Sprinklr enables us to adapt to changing digital transformation business needs... we use the platform as an enabler of our strategy to listen to and engage with our customers at scale Testimonial By Marc Duquesnoy
Sprinklr Core testimonial

Katrina Munsell

Director, AI and Innovation

Microsoft

It's about connecting with people in a genuine way and at scale. At first that sounds impossible. But it IS possible - and it's the Sprinklr platform that allows us to do this Testimonial By Katrina Munsell

3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media moderation across regions. Sprinklr provided a scalable, AI-powered s...olution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

 

IKEA - Retail - Very Large

Delft, Netherlands

IKEA uses Sprinklr's Unified-CXM platform to monitor global media and brand health. The company tracks 8-12 social media posts per minute about its brand across 62 markets. Sprinklr provides real-tim...e, unified insights and AI-based crisis detection. IKEA's teams now spend less time on manual data work and more on strategic initiatives. The Media Impact Score helps measure PR effectiveness and brand reputation.

 

Vodafone Germany - Telecommunications - Very Large

Düsseldorf, Germany

Vodafone Germany used Sprinklr Marketing to automate and improve its social advertising. The team adopted AI-powered features like Auto Boost and Smart Bidding. They achieved 100% adoption of social ...ad spend through Sprinklr. Over 1,200 ads were created and 34 workdays were saved with automation. The platform unified teams and made campaign management faster and easier.

 

Uber - Internet - Very Large

San Francisco, USA

Uber used Sprinklr to improve customer service worldwide. The company reduced first response time by 33%. Agents now handle cases 89 seconds faster on average. SLA compliance improved by 8%. Sprinklr...'s unified platform helps Uber manage millions of customer messages each year. Uber supports global growth with faster, more efficient support.

 

Standard Chartered - Financial Services - Very Large

London, UK

Sprinklr helped Standard Chartered transform digital customer experience across 31 retail markets. The bank used Sprinklr's Unified-CXM platform to monitor customer interactions and streamline engage...ment. In four years, they managed one million customer engagements and saw a 10% year-over-year increase in social care interactions. 90% of first responses now happen within 10 minutes. Standard Chartered uses social listening and AI to personalize service and reduce churn.

Lenovo - Consumer Electronics

Lenovo wanted to improve their social media strategy. They used Sprinklr Advocacy to help employees create and share content that mattered to them and their networks. The tool worked for all regions ...and company initiatives. Lenovo saw a 260% increase in social sharing. This helped them reach more people and build a stronger brand online.

How to Use AI-Powered Social Listening to Boost Your Social Media Strategy

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sprinklr Core

What is Sprinklr Core?

Sprinklr Core is a Unified platform built with a single architecture for unstructured customer data and built to scale across future modern channels. It can be used by enterprises in industries such as Technology, Telecom, Healthcare, Marketing, Financial Services and more.

Sprinklr Core features include Automation Engine, Workflow and Collaboration, Analytics, Listening, Integrations & API, Visualization, Governance and Data Management.

Sprinklr Data Management feature enables collection of disparate data from across the organization and a data engine for unification of structured and unstructured data, unlimited custom fields and a Marketplace.

Sprinklr Listening covers a wide range of social networks and messaging platforms, and news sites, forums, and blogs. It provides AI based analysis and insights on customer preferences and choices across regions. Sprinklr Governance provides role-based permissions, two factor authentication, and SSO integration to control the access to the functions in the platform. It also ensures all content published from the platform is reviewed and approved.

What is Sprinklr Core used for?

Sprinklr Core is a Social Media Marketing Software mainly used by its customers to Improve ROI and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Sprinklr Core?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprinklr Core.

Who uses Sprinklr Core?

Sprinklr Core is used by Marketing And Advertising, Non-Profit Organization Management and Computer & Network Security among other industries.

What are Sprinklr Core alternatives?

Tubular, Renderforest Video, InVideo and Missinglettr are popular alternatives for Sprinklr Core.

Where is Sprinklr Core located?

Sprinklr Core is headquartered at 29 West 35th Street, 7th Floor, New York, NY 10001 USA.
lightning

Peers used Sprinklr Core for social media management and engagement management

Sprinklr Core Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.07/5

Read Reviews (114)
Analytics

4.39/5

Read Reviews (354)
Custom Reports

4.28/5

Read Reviews (666)

Sprinklr Core Integrations

Sprinklr Core integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Core

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Core

Sprinklr Inc. News

Product

Sprinklr Social Index benchmarks brand social impact

Sprinklr has launched the Social Index, a new benchmark tool that evaluates brand performance on social media. The index measures over 1 million interactions across 1,160 brands, highlighting the gap between brand activity and audience engagement. It uses a normalized score to assess how brands connect with audiences in real-time, emphasizing the importance of relevance over volume in social media strategy.

Product

Sprinklr Unveils Social Index Revealing Brand Engagement Gap

Sprinklr released its Social Index report, analyzing over 1.16 million interactions across 1,160 brands. The report highlights a gap in brand engagement, with 78% of retail brands failing to generate meaningful interactions. It introduces a 0-10 scoring system to assess social performance maturity. The findings suggest a shift from volume to relevance in social media strategy, impacting Fortune 100 companies' engagement approaches.

Product

Sprinklr Launches the Social Index, a New Benchmark for How Brands Win ...

Sprinklr has introduced the Social Index, a new benchmark evaluating brand performance on social media. The index highlights a gap between brand activity and audience engagement, emphasizing the importance of relevance over visibility. It uses a 0-10 score to measure how brands connect with audiences in real-time, urging a shift from volume to meaningful engagement.

Financial

Sprinklr to Release First Quarter Financial Results on May 13, 2026 at 12:00:00 GMT

Sprinklr will announce its first quarter financial results on May 13, 2026, at 12:00 GMT. The release will provide insights into the company's performance for the initial months of the year and will be accessible via their investor relations website.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE