Overview: SurveyMonkey and Google Forms as Customer Feedback Management Category solutions.

SurveyMonkey and Google Forms both serve the Customer Feedback Management category, each offering distinct strengths. SurveyMonkey excels in extensive data capabilities, high customization, and diverse analytics features, favoring larger enterprises and a wide range of industries including education and marketing. Google Forms focuses on seamless collaboration and integration, appealing mainly to education and IT sectors, and suits businesses with simpler operations and limited support needs.

SurveyMonkey: SurveyMonkey is the world’s most popular free online survey tool. It helps businesses capture important voices and opinions to drive growth.

Google Forms: Google Forms lets users create online forms and surveys with various question types. Results can be analyzed in real-time on any device.

SurveyMonkey and Google Forms: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

SurveyMonkey is adept at collecting feedback, conducting detailed market research, and managing communication. It's well-suited for engaging conversational surveys, important for understanding customer sentiment in real-time. read more →

Google Forms is effective in collecting feedback and facilitating collaboration. It's ideal for managing and sharing content, making it useful for teams needing streamlined communication and document management. read more →

Business Goals

SurveyMonkey helps improve customer satisfaction and acquire new customers. It also supports enhancing employee and product experiences, aligning with businesses aiming to refine their internal and external engagements. read more →

Google Forms focuses on acquiring customers and improving customer satisfaction. It additionally supports goals like improving efficiency and employee experience, fitting businesses aiming for streamlined and smoother operations. read more →

Core Features

SurveyMonkey offers extensive analytics, AI capabilities, and integration options. Its features support custom reporting and advanced data import/export, catering to users needing detailed data handling and security. read more →

Google Forms excels with custom reports and user-friendly integrations. It provides features for data import/export and security, focusing on ease of use and accessibility for everyday tasks. read more →

Vendor Support

SurveyMonkey provides robust 24/7 support, with options for phone, email, and chat, appealing to large businesses requiring constant tech support. read more →

Google Forms offers 24/7 support primarily through email and chat. The support structure caters well to organizations that manage simpler operational tasks. read more →

Segments and Industries

SurveyMonkey is popular among large enterprises across multiple industries, particularly in education, marketing, and IT services. Its features cater to complex, large-scale needs. read more →

Google Forms is primarily used by educational institutions and IT sectors. Its user base leans toward smaller operations and simpler integration, appealing to streamlined business environments. read more →

Operational Alignment

SurveyMonkey fits well into the operational workflows of larger enterprises, supporting comprehensive data collection and communication management. read more →

Google Forms is designed for easy integration into collaborative environments, making it a go-to for businesses focusing on teamwork and content management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for SurveyMonkey and Google Forms

How does SurveyMonkey and Google Forms facilitate Collecting Feedback?

SurveyMonkey and Google Forms both collect feedback from customers and employees. SurveyMonkey offers pre-formatted surveys, while Google Forms enables the creation of surveys with customizable designs. SurveyMonkey is often preferred for personalized, quick surveys, whereas Google Forms excels in creating surveys for data collection and analysis. A limitation of Google Forms is that a Google account is needed to properly manage surveys.

"...Our marketing and product teams use it to survey customers in order to improve products and the customer journey...." Peer review by Tony P, Director of Marketing, Information Technology and Services

"...Google Forms has helped us receive quick and reliable customer feedback for simple, at-the-moment kinds of questions...." Peer review by Kamil S., Salesforce Developer and Administrator, Construction

How does SurveyMonkey and Google Forms address your Communication Management Challenges?

Surveymonkey and Google Forms both allow users to send surveys and gather responses. Surveymonkey focuses on sending surveys through email and social media, while Google Forms emphasizes integration with other Google services. Surveymonkey is easier to use initially, while Google Forms offers more customization and data analysis features. However, both tools have limitations, such as potential issues with publishing and sharing.

"...It is easy to get the survey distributed, by sending an email...." Peer review by Verified Reviewer, Education

"...Put in your information and pick a template if you want to and copy and paste the code into your website or share the link directly in text, emails, and social post. ...." Peer review by Verified Reviewer, Internet