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Taboola vs Sovrn: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. Sovrn is based on a specific set of business needs and context. The comparison uses 3080 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Sovrn

Taboola, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing, whereas Sovrn, ezoic, AdButler, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Sovrn focuses on Communication Management, Advertisement with Website, Content Management, Engagement Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than Sovrn for

Software Failure Risk

  • medium

logo Sovrn

Focus area

Sovrn is better than Taboola for

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

The Publisher Technology Platform | Sovrn

Age

2007

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

81

32

Total Goals
(we found evidences for)

17

7

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media

social media analytics


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


products & pricelist management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Acquire customers

  • Improve visibility

  • Enter new markets internationally or locally

  • Build brand awareness

  • See 4 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more
  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting