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Taboola vs Topic: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Taboola medium Failure Risk for Topic medium
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Comparison Summary

This comparison report of Taboola vs. Topic is based on a specific set of business needs and context. The comparison uses 3122 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Topic

Taboola, Topic, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Topic focuses on Content Management, Workflow Management, Communication Management with User Generated Content, Competitive Intelligence, etc.

"We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to contin...uing to work with Taboola as a critical part of our media mix. " - Josh Cohen

"Our optimization efforts have dramatically increased in speed. They’ve also grown significantly easier. We’re able to produce many more articles per month. " - Jamie Wiebe

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than Topic for

Software Failure Risk

  • medium

logo Topic

Focus area

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

SEO Content Optimization Tool to drive more organic traffic

Age

2007

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

81

31

Total Goals
(we found evidences for)

17

7

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (279)

Read Reviews (1)

communication management

Read Reviews (201)

Read Reviews (12)

sending & publishing communications

Read Reviews (201)

Read Reviews (12)

engagement management

Read Reviews (171)

Read Reviews (1)

engaging and following up

Read Reviews (146)

Read Reviews (1)

content management

Read Reviews (138)

Read Reviews (95)

content publishing

Read Reviews (56)

Read Reviews (3)

content sharing

Read Reviews (12)

Read Reviews (1)

content curation

Read Reviews (10)

Read Reviews (61)

searching for content

Read Reviews (9)

Read Reviews (8)

content tracking

Read Reviews (2)

Read Reviews (2)

generation of new leads

Read Reviews (38)

Read Reviews (1)

campaign management

Read Reviews (22)

Read Reviews (1)

campaign monitoring

Read Reviews (4)

Read Reviews (0)

campaign analytics

Read Reviews (4)

Read Reviews (0)

social media marketing

Read Reviews (18)

Read Reviews (0)

social media management

Read Reviews (13)

Read Reviews (7)

scheduling post to social media

Read Reviews (6)

Read Reviews (4)

engaging on social media

Read Reviews (4)

Read Reviews (3)

competitive intelligence

Read Reviews (9)

Read Reviews (8)

sales document management

Read Reviews (9)

Read Reviews (0)

proposal & quote management

Read Reviews (8)

Read Reviews (0)

loyalty management

Read Reviews (8)

Read Reviews (0)

identify target customers

Read Reviews (7)

Read Reviews (0)

account management

Read Reviews (6)

Read Reviews (0)

conversion management

Read Reviews (6)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (1)

helpdesk management

Read Reviews (3)

Read Reviews (4)

lead qualification

Read Reviews (2)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

referral management

Read Reviews (2)

Read Reviews (1)

knowledge management

Read Reviews (2)

Read Reviews (1)

personalized marketing

Read Reviews (2)

Read Reviews (0)

workflow management

Read Reviews (1)

Read Reviews (19)

SeealllessActivities

Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Grow market share

  • Enhance customer relationships

  • Improve visibility

  • Improve digital and social presence

  • See 4 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • social media

  • website

  • promotions

  • Facebook

  • See 3 more

  • user generated content

  • blogs

  • social media

  • website

  • promotions

  • Facebook

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting