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Taboola vs Upland Kapost: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. Upland Kapost is based on a specific set of business needs and context. The comparison uses 3515 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Upland Kapost

Taboola, Upland Kapost, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Upland Kapost focuses on Content Management, Workflow Management, Communication Management with E-Mail, Collaboration, etc.

"Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to ...continuing our partnership for years to come. " - Apollo Sun

"I’ve implemented a ton of different content, video, and automation platforms in my career, and hands down, this was the most worthwhile and necessary training that I’ve ever done. Kapost’s implementation team builds out everything for you in two day...s, and you’re ready to go immediately. Drink the Kapost-aid­—you won’t regret it. " - Skyler Moss

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Software Failure Risk

  • medium

logo Upland Kapost

Focus area

Upland Kapost is better than Taboola for

Software Failure Risk

  • low

About

Content Discovery and Native Advertising

Create consistent, personalized content experiences—at scale.

Age

2007

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

81

45

Total Goals
(we found evidences for)

17

11

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media

social media analytics


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


workflow management




Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • user generated content

  • blogs

  • social media

  • website

  • video

  • chat

  • offline

  • text SMS

  • promotions

  • trade shows

  • phone calls

  • point of sale

  • out of home

  • brochure

  • on premises

  • See 13 more
  • e-mail

  • user generated content

  • blogs

  • social media

  • website

  • video

  • chat

  • offline

  • text SMS

  • promotions

  • trade shows

  • phone calls

  • point of sale

  • out of home

  • brochure

  • on premises

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting