Comparison Summary
This comparison report of Taboola vs. Upland Kapost is based on a specific set of business needs and context. The comparison uses 3515 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Taboola and Upland Kapost
Taboola, Upland Kapost, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.
Upland Kapost focuses on Content Management, Workflow Management, Communication Management with E-Mail, Collaboration, etc.
"Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to ...continuing our partnership for years to come. " - Apollo Sun
"We can easily repurpose and refresh content much faster now that it’s all in one place. Having everything available with a quick search, we can look back at past work and use that as a foundation for new pieces. " - Cristina Schroer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Content Discovery and Native Advertising
Create consistent, personalized content experiences—at scale.
Age
2007
2010
Financials
PRIVATE
PRIVATE
Business Need
Total Processes
(we found evidences for)
81
45
Total Goals
(we found evidences for)
17
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Build brand awareness
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Enter new markets internationally or locally
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Enhance customer relationships
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Improve brand engagement
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Improve ROI
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Grow market share
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Improve efficiency
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Launch new products
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Improve internal communications
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Improve visibility
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Increase customer life time value
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Improve stakeholder relations
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Improve digital and social presence
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Establish thought leadership
- See 14 more
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Increase sales & revenue
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Improve ROI
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Acquire customers
-
Launch new products
-
Improve internal communications
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Scale best practices
-
Enter new markets internationally or locally
-
Enhance customer relationships
-
Improve brand engagement
-
Improve visibility
-
Establish thought leadership
- See 8 more
Top Channels
Channels Used
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e-mail
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user generated content
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blogs
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social media
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website
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video
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chat
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offline
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text SMS
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promotions
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trade shows
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phone calls
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point of sale
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out of home
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brochure
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on premises
- See 13 more
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e-mail
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user generated content
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blogs
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social media
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website
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video
-
chat
-
offline
-
text SMS
-
promotions
-
trade shows
-
phone calls
-
point of sale
-
out of home
-
brochure
-
on premises
- See 13 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
