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Taboola vs XMPie: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. XMPie is based on a specific set of business needs and context. The comparison uses 3576 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and XMPie

Taboola, XMPie, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

XMPie focuses on Workflow Management, Loyalty Management with Mobile, Campaign Management with Omnichannel, Communication Management with E-Mail, etc.

"We’ve been able to find both a high-quality blog audience and potential health insurance customers working with Taboola. Their optimization tools and scale across the open web have allowed us to achieve our goals. " - Beatriz Lázaro

"Customers have a ‘wow’ reaction when they receive the magazine after a visit to the showroom. Some even call the dealer to let them know how much they appreciate it. " - Arno de Winter

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than XMPie for

Software Failure Risk

  • medium

logo XMPie

Focus area

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

XMPie: Multichannel and VDP Marketing Software

Age

2007

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

81

49

Total Goals
(we found evidences for)

17

11

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


content publishing

searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media

social media analytics


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers

customise loyalty program


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


contact list management


workflow management


products & pricelist management


rating and review management



customer feedback management



Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more
  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting