cuspera logo CUSPERA

Tapfiliate vs MERKLE: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tapfiliate vs. MERKLE is based on a specific set of business needs and context. The comparison uses 1830 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tapfiliate and MERKLE

Tapfiliate, MERKLE, Leaddyno, Post Affiliate Pro, etc., belong to a category of solutions that help Affiliate Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tapfiliate covers Social Media Management with Social Media, Referral Management, Communication Management with Social Media, Content Management with Video, etc.

MERKLE focuses on Advertisement with Review Sites, Digital Marketing, Engagement Management with Social Media, Loyalty Management with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tapfiliate

Focus area

Tapfiliate is better than MERKLE for

Software Failure Risk

  • low

logo MERKLE

Focus area

MERKLE is better than Tapfiliate for

Software Failure Risk

  • medium

About

Affiliate Tracking Software

Merkle: a global, data-driven, performance marketing agency

Age

2014

1971

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

23

77

Total Goals
(we found evidences for)

6

12

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media


referral management


communication management

sending & publishing communications


content management


training & onboarding


campaign management



engagement management

engaging and following up


workflow management


knowledge management


helpdesk management




business development


products & pricelist management




customise loyalty program


loyalty management

customise loyalty program


lead qualification: technographic


lead qualification

lead qualification: technographic


personalized marketing


competitive intelligence



relationship management


sales call management



customer feedback management


lifetime value management




touchpoint management



international marketing


sales document management


generation of new leads



social media marketing



Top Goals

Goals Achieved

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • See 3 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Launch new products

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve digital and social presence

  • See 9 more

Top Channels

Channels Used

  • social media

  • review sites

  • Amazon

  • offline

  • Facebook

  • mobile

  • Instagram

  • website

  • promotions

  • e-mail

  • trade shows

  • events

  • user generated content

  • phone calls

  • display advertisement

  • causes and charity

  • games

  • blogs

  • LinkedIn

  • mobile app

  • mobile ads

  • video

  • point of sale

  • mass media

  • television

  • omnichannel

  • Twitter

  • on premises

  • Pinterest

  • channel partners

  • chat

  • See 28 more
  • social media

  • review sites

  • Amazon

  • offline

  • Facebook

  • mobile

  • Instagram

  • website

  • promotions

  • e-mail

  • trade shows

  • events

  • user generated content

  • phone calls

  • display advertisement

  • causes and charity

  • games

  • blogs

  • LinkedIn

  • mobile app

  • mobile ads

  • video

  • point of sale

  • mass media

  • television

  • omnichannel

  • Twitter

  • on premises

  • Pinterest

  • channel partners

  • chat

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

No Data

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting