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Tapjoy vs goTom: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tapjoy vs. goTom is based on a specific set of business needs and context. The comparison uses 623 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tapjoy and goTom

Tapjoy, and goTom belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tapjoy covers Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Media Buying with Mobile, etc.

goTom focuses on Advertisement, Order Management, Workflow Management, Campaign Management with Display Advertisement, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tapjoy

Focus area

Tapjoy is better than goTom for

Software Failure Risk

  • medium

logo goTom

Focus area

goTom is better than Tapjoy for

Software Failure Risk

  • medium

About

Mobile Advertising That Just Works - tapjoy.com

CRM, Order Mangement, Ad Serving, Programmatic - gotom.io

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

23

26

Total Goals
(we found evidences for)

6

2

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications




generation of new leads



loyalty management


campaign management


sales document management



workflow management



helpdesk management



promotion management


discount management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Acquire customers

  • Grow market share

  • See 3 more
  • Enhance customer relationships

  • Acquire customers

Top Channels

Channels Used

  • display advertisement

  • phone calls

  • promotions

  • website

  • See 1 more
  • display advertisement

  • phone calls

  • promotions

  • website

  • See 1 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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No Data

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Business Setting