cuspera logo CUSPERA

Tapjoy vs Index Exchange: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tapjoy vs. Index Exchange is based on a specific set of business needs and context. The comparison uses 777 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tapjoy and Index Exchange

Tapjoy, and Index Exchange belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tapjoy covers Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Media Buying with Mobile, etc.

Index Exchange focuses on Advertisement, Communication Management, Media Buying, Collaboration with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tapjoy

Focus area

Tapjoy is better than Index Exchange for

Software Failure Risk

  • medium

logo Index Exchange

Focus area

Software Failure Risk

  • medium

About

Mobile Advertising That Just Works - tapjoy.com

Index Exchange | Democratizing Digital Advertising

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

23

34

Total Goals
(we found evidences for)

6

8

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications




generation of new leads



loyalty management


international marketing



lead qualification: technographic


lead qualification

lead qualification: technographic


competitive intelligence


sales incentive management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Acquire customers

  • Grow market share

  • See 3 more
  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • See 5 more

Top Channels

Channels Used

  • offline

  • video

  • trade shows

  • website

  • display advertisement

  • phone calls

  • mobile

  • social media

  • mass media

  • user generated content

  • Facebook

  • blogs

  • radio

  • television

  • LinkedIn

  • events

  • print media

  • on premises

  • games

  • promotions

  • See 17 more
  • offline

  • video

  • trade shows

  • website

  • display advertisement

  • phone calls

  • mobile

  • social media

  • mass media

  • user generated content

  • Facebook

  • blogs

  • radio

  • television

  • LinkedIn

  • events

  • print media

  • on premises

  • games

  • promotions

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting