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unbounce vs FullStory: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of unbounce vs. FullStory is based on a specific set of business needs and context. The comparison uses 11288 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing unbounce and FullStory

unbounce, FullStory, Instapage, Leadpages, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

unbounce covers Advertisement with Website, Generation Of New Leads with Website, Communication Management with Website, Campaign Management with Website, etc.

FullStory focuses on Engagement Management with Website, Products & Pricelist Management, Helpdesk Management with Chat, Customer Feedback Management, etc.

"Custom landing pages blow past any and all expectations compared to a website. With Unbounce, we can design, develop, and test everything within the platform, move quicker, and lift the performance of all our PPC efforts. " - Jonathan Dane

"The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a uni...fied set of data is extremely important. Everyone can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly. " - Vishal Arora

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo unbounce

Focus area

unbounce is better than FullStory for

Software Failure Risk

  • low

logo FullStory

Focus area

FullStory is better than unbounce for

Software Failure Risk

  • medium

About

Landing Pages - Create a Dedicated Page for Your Campaign

FullStory - Digital Experience Analytics, Session Replay, Heatmaps

Age

2009

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

99

64

Total Goals
(we found evidences for)

19

12

Top Processes

Evidences indicate better relative satisfaction



generation of new leads


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring


content publishing

searching for content


engagement management

engaging and following up



conference call management


competitive intelligence


conversion management



helpdesk management


social media management

scheduling post to social media

engaging on social media

social media analytics


training & onboarding





rating and review management



workflow management





personalized marketing


social media marketing


lead qualification

lead qualification: technographic


segmentation and targeting






contact list management

creating contact list



products & pricelist management


sales document management

proposal & quote management



account management


referral management



customer feedback management

measuring customer satisfaction




promotion management



trade show marketing


courses & assessment

create learning path


discount management



lifetime value management


business development



community building




knowledge management


customer case management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Improve brand engagement

  • Shorten ramp up time

  • Reduce bounce

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve internal communications

  • See 16 more
  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more
  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting