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Upcontent vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Upcontent vs. HubSpot is based on a specific set of business needs and context. The comparison uses 117013 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upcontent and HubSpot

Upcontent, RelayThat, Scoop.it, etc., belong to a category of solutions that help Content Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upcontent covers Content Management with Social Media, Social Media Management with Social Media, Communication Management with Social Media, Engagement Management, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"UpContent is the best content management system I've used...I was shocked and surprised at the increase in Likes and Engagement! Thanks, UpContent. " - Merl Rowe

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upcontent

Focus area

Upcontent is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Upcontent for

Software Failure Risk

  • medium

About

UpContent | Build Trust Through Curation

Marketing Automation Software for inbound marketing and sales

Age

2006

Financials

SEED

IPO

Business Need

Total Processes
(we found evidences for)

36

161

Total Goals
(we found evidences for)

12

23

Top Processes

Evidences indicate better relative satisfaction


searching for content


social media management

scheduling post to social media

engaging on social media

managing social media account


communication management

sending & publishing communications


engagement management

engaging and following up



social media marketing



conversion management


training & onboarding


customer feedback management


advocacy management



rating and review management



helpdesk management


courses & assessment

create learning path


competitive intelligence




category management


segmentation and targeting


lifetime value management


community marketing



personalized marketing



generation of new leads



campaign monitoring


campaign monitoring


creating contact list




enriching contact list


contact list management

creating contact list

enriching contact list






proposal & quote management



contract management



sales document management

proposal & quote management

contract management




call transcription




sales call management

call transcription



creating knowledge base



knowledge management

creating knowledge base


lead qualification: demographic


lead qualification: behavioural


lead qualification: technographic


lead qualification: firmographic


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic






relationship management


identify target customers


customise loyalty program


create engagement based loyalty


identify target customers

customise loyalty program

create engagement based loyalty





business development


performance management


promotion management


products & pricelist management



pipeline management




discount management


trade show marketing




touchpoint management


channel management


database marketing


influencer marketing





international marketing


referral management


subscription management



community building


follower management





sales review & feedback



revenue cycle management


relationship marketing


calendar management





distribution management


customer case management



conference call management



reputation management







opportunity management




sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Increase sales & revenue

  • Launch new products

  • Enhance customer relationships

  • Scale best practices

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

No Data

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting