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Upfluence vs BrandBacker Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Upfluence vs. BrandBacker Platform is based on a specific set of business needs and context. The comparison uses 716 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upfluence and BrandBacker Platform

Upfluence, and BrandBacker Platform belong to a category of solutions that help Influencer Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upfluence covers Campaign Management with E-Mail, Influencer Marketing, Engagement Management with E-Mail, Influencer Management, etc.

BrandBacker Platform focuses on Engagement Management with Social Media, Content Management with Social Media, Social Media Management with Social Media, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upfluence

Focus area

Upfluence is better than BrandBacker Platform for

Software Failure Risk

  • medium

logo BrandBacker Platform

Focus area

Software Failure Risk

  • medium

About

The Smartest Influencer Marketing Platform | Upfluence

BrandBacker - Build Your Brand Through Influencers

Financials

SERIES A

SEED

Business Need

Total Processes
(we found evidences for)

47

26

Total Goals
(we found evidences for)

12

6

Top Processes

Evidences indicate better relative satisfaction


campaign management

campaign analytics

campaign monitoring


influencer marketing


engagement management

engaging and following up


influencer management


content publishing


social media management

engaging on social media

social media analytics

scheduling post to social media


communication management

sending & publishing communications



sales document management

contract management



contact list management


helpdesk management



relationship management



touchpoint management


channel management


referral management


training & onboarding



Top Goals

Goals Achieved

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve visibility

  • Increase sales & revenue

  • Improve digital and social presence

  • See 9 more
  • Build brand awareness

  • Improve brand engagement

  • Launch new products

  • Acquire customers

  • Grow market share

  • Establish thought leadership

  • See 3 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • promotions

  • website

  • video

  • e-mail

  • newsletter

  • review sites

  • Amazon

  • See 7 more
  • social media

  • user generated content

  • blogs

  • promotions

  • website

  • video

  • e-mail

  • newsletter

  • review sites

  • Amazon

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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No Data

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Migration Risk

medium

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medium

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Business Setting