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Upland adestra vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Upland adestra low Failure Risk for itracMarketer Platform low
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Comparison Summary

This comparison report of Upland adestra vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 1649 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland adestra and itracMarketer Platform

Upland adestra, itracMarketer Platform, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

"Easily customizable, intuitive, easy to use, reliable, time saving (auto responders), they are always there to help! " - giraffe&friends

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland adestra

Focus area

Software Failure Risk

  • low

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Email automation software that inspires engagement and drives conversions

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2010

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

50

52

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (41)

Read Reviews (29)

engaging and following up

Read Reviews (30)

Read Reviews (25)

communication management

Read Reviews (40)

Read Reviews (23)

sending & publishing communications

Read Reviews (34)

Read Reviews (13)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (9)

campaign management

Read Reviews (32)

Read Reviews (16)

campaign analytics

Read Reviews (2)

Read Reviews (5)

helpdesk management

Read Reviews (20)

Read Reviews (0)

social media management

Read Reviews (13)

Read Reviews (22)

social media analytics

Read Reviews (9)

Read Reviews (5)

scheduling post to social media

Read Reviews (3)

Read Reviews (1)

competitive intelligence

Read Reviews (7)

Read Reviews (1)

generation of new leads

Read Reviews (7)

Read Reviews (2)

segmentation and targeting

Read Reviews (6)

Read Reviews (3)

loyalty management

Read Reviews (6)

Read Reviews (0)

customise loyalty program

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (5)

Read Reviews (1)

sales document management

Read Reviews (5)

Read Reviews (3)

contract management

Read Reviews (4)

Read Reviews (0)

proposal & quote management

Read Reviews (0)

Read Reviews (3)

personalized marketing

Read Reviews (4)

Read Reviews (1)

contact list management

Read Reviews (4)

Read Reviews (14)

social media marketing

Read Reviews (3)

Read Reviews (5)

workflow management

Read Reviews (3)

Read Reviews (8)

conference call management

Read Reviews (2)

Read Reviews (0)

rating and review management

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (4)

content sharing

Read Reviews (1)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (9)

relationship management

Read Reviews (0)

Read Reviews (3)

distribution management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting