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Upland adestra vs OutboundEngine: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Upland adestra vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 4746 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland adestra and OutboundEngine

Upland adestra, OutboundEngine, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

"As a real estate agent, I wear so many hats and I can't be an expert at everything! That's why it's been so important for me to pass some things on to people who are like my marketing and OutboundEngine. " - Susan Baca

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland adestra

Focus area

Software Failure Risk

  • low

logo OutboundEngine

Focus area

OutboundEngine is better than Upland adestra for

Software Failure Risk

  • low

About

Email automation software that inspires engagement and drives conversions

Marketing Automation platform to target new customers, build loyalty and close more business

Age

2010

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

50

77

Total Goals
(we found evidences for)

10

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring


helpdesk management


social media management

social media analytics

scheduling post to social media


competitive intelligence


generation of new leads


segmentation and targeting


loyalty management

customise loyalty program


training & onboarding


sales document management

contract management

proposal & quote management



personalized marketing


contact list management


social media marketing


workflow management


conference call management


rating and review management


international marketing


lead qualification




customer feedback management


knowledge management




conversion management








referral management




customer case management



outbound marketing


advocacy management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting