Upland Localytics vs. CleverTap: Mobile Marketing Solution Comparison 2025

Overview: Upland Localytics and CleverTap as Mobile Marketing Category solutions.

In the Mobile Marketing sphere, Upland Localytics and CleverTap cater to different strategic needs. Upland Localytics emphasizes enhancing customer relations through engagement management, targeting IT and publishing sectors. Meanwhile, CleverTap focuses on boosting customer conversion with advanced analytics and engagement features, appealing broadly to diverse industries, including financial and food services. Both platforms offer robust support, yet CleverTap excels in versatility through multi-channel capabilities and AI features.

Upland Localytics: Upland-localytics provides mobile app marketing and analytics software to enhance customer engagement, retention, and conversions. Personalized mobile experiences are created to drive meaningful interactions.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Upland Localytics and CleverTap: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Upland Localytics facilitates engagement management and campaign strategy, supporting users with focused follow-ups and customer segmentation. read more →

CleverTap empowers customer engagement and loyalty with comprehensive campaign management and personalized marketing strategies. read more →

Business Goals

Upland Localytics is designed to enhance customer relationships and improve ROI, catering to brands aiming for better customer experiences and market expansion. read more →

CleverTap targets conversion and retention improvements, driving higher sales and lifetime customer value for result-oriented businesses. read more →

Core Features

Upland Localytics offers powerful analytics and custom reporting, complemented by integration options for seamless data management. read more →

CleverTap's standout features include extensive analytics and AI capabilities, alongside robust custom reporting and security features. read more →

Vendor Support

Upland Localytics provides essential email and 24/7 support, with options for chat and phone assistance. read more →

CleverTap excels in offering diverse support options, including comprehensive training, email, chat, and 24/7 assistance. read more →

Segments and Industries

Upland Localytics predominantly serves large enterprises and the IT sector, with tailored solutions for specific industries. read more →

CleverTap attracts a broad spectrum of industries, including financial and software sectors, accommodating large enterprises and smaller businesses. read more →

Operational Alignment

Upland Localytics fits well within tech-driven environments, ideal for large enterprises seeking to fine-tune customer engagement strategies. read more →

CleverTap aligns with diverse operational scales, offering a versatile environment for companies focusing on customer retention and lifecycle management. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Upland Localytics and CleverTap

How can Upland Localytics and CleverTap optimize your Engagement Management Workflow?

Upland Localytics and Clevertap both help businesses engage and retain app users. Both platforms provide tools for segmenting users, personalizing campaigns, and measuring engagement. Upland Localytics focuses more on measuring content consumption and engagement, while Clevertap emphasizes personalized engagement strategies and real-time analytics. Limitations exist in both platforms, for instance Clevertap users need to manually create text columns and rows to run campaigns based on MSISDN.

"...Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation...." Peer review by User

"...It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives...." Testimonial by Natalia Garcia Ocampo, Marketing & Growth Director, Movii

What makes Upland Localytics and CleverTap ideal for Campaign Management?

Upland Localytics and Clevertap both enable marketers to create automated marketing campaigns. Upland Localytics focuses on providing actionable insights into app user behaviors, while Clevertap emphasizes personalization at scale and driving user engagement. Both tools offer detailed campaign reporting, but Clevertap provides more robust analytics dashboards. Upland Localytics has a limitation in that analytics users can push mass marketing campaigns. Clevertap's limitation is in the organization of campaign management for reviewing past campaigns.

"...This platform is accepted by the Twitter Mobile Measurement Partner and Facebook Marketing Partner programs...." Peer review from Featured Customers