Walls.io vs. Planoly: Social Media Marketing Solution Comparison 2025

Overview: Walls.io and Planoly as Social Media Marketing Category solutions.

Walls.io and Planoly offer distinct social media marketing solutions. Walls.io is robust in social media engagement with strong content management features, making it suitable for larger enterprises. Planoly focuses on visual platforms like Instagram and Pinterest, appealing to creative industries. Walls.io's extensive support and integration options cater to demanding environments, whereas Planoly provides streamlined functionalities for creative users.

Walls.io and Planoly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Walls.io excels in social media management and engagement by supporting activities like content management, engagement management, and scheduling posts. read more →

Planoly offers capabilities in social media management with strengths in visual content management and scheduling posts, focusing on Instagram and Pinterest. read more →

Business Goals

Walls.io facilitates goals like improving ROI and building brand awareness, aligning with efficiency and increasing digital presence for large enterprises. read more →

Planoly helps in building brand awareness and enhancing digital presence, with a focus on visual platforms to appeal to creative industries. read more →

Core Features

Walls.io's standout features include custom reports, analytics, and robust integrations, making it ideal for enterprises needing comprehensive data handling. read more →

Planoly features strong custom reporting and data import/export capabilities, catering to needs in marketing and advertising industries. read more →

Vendor Support

Walls.io provides extensive vendor support with 24/7 support and multiple communication channels, offering reliable assistance for complex environments. read more →

Planoly offers basic vendor support including 24/7 availability, but with lesser focus on diverse communication channels. read more →

User Segments and Industries

Walls.io is predominantly used by large enterprises across diverse industries, including education and IT services. read more →

Planoly caters mostly to large enterprises and is popular within marketing, advertising, and design industries. read more →

Operational Alignment

Walls.io fits into workflows needing comprehensive social media strategies and enterprise-scale operations. read more →

Planoly aligns with businesses focused on visual content on platforms like Instagram, suiting creative and marketing operations. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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24/7 Support

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Phone Support

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Email Support

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Others

Custom Reports

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Analytics

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AI Powered

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Most deployed common Use Cases for Walls.io and Planoly

How can Walls.io and Planoly enhance your Social Media Management process?

Wallsio gathers and displays social media posts from various platforms, creating a social wall for events or marketing purposes. It helps companies showcase social media content related to their brand. Planoly focuses on scheduling social media posts, especially for Instagram, enabling users to plan and visually organize their content. Both tools are used to manage social media, but Wallsio focuses on aggregating and displaying content, while Planoly focuses on scheduling and visual planning. However, Planoly does not enable engagement with other users' posts, which is a limitation.

"...It enables us to make the most of all the social media posts surrounding our charity project "Wichtelchallenge"...." Peer review by Helene P, Project and Innovation Manager

"...We love the ease in scheduling content for social media...." Peer review by Ebony T, Project Manager & Social Media Strategist , Marketing and Advertising

How can Walls.io and Planoly enhance your Content Management process?

Both tools allow users to curate and display content from social media platforms. Wallsio focuses on aggregating and displaying user-generated content, while Planoly emphasizes scheduling and visually managing content. Wallsio enables users to link content to their products or services, whereas Planoly allows users to create and customize content using templates. However, Planoly has a limitation in that it may not always notify users when content fails to post.

"...Easy to share a link to the wall too...." Peer review by Angela Rees

"...This integration allows me to create content on my desktop and still post to Instagram from my phone...." Peer review by Jamie E, Social Media Specialist

How can Walls.io and Planoly enhance your Engagement Management process?

Both tools provide options for planning and scheduling posts, enabling users to engage with their audiences on various social media platforms. Wallsio focuses primarily on aggregating and displaying social media content, enhancing live audience engagement at events or on websites. Planoly emphasizes engagement strategies for Pinterest and Instagram, allowing users to track and respond to comments, analyze engagement metrics, and plan content for optimal reach. However, Wallsio lacks advanced engagement features like analyzing individual post performance, unlike Planoly.

"...and I was looking for the best way to engage the audience on social media and walls.io..." Peer review by Olisebuka O., Information Technology Consultant, Education

"...I can choose day and time based on when our followers will most likely engage, versus doing it when I have the time...." Peer review by Jessie P, Manager

How does Walls.io and Planoly facilitate Social Media Marketing?

Wallsio and Planoly are both social media marketing tools. Wallsio helps businesses create social media walls that incorporate posts from various platforms. Planoly focuses on planning and scheduling Instagram content. Wallsio assists in building hashtag campaigns, while Planoly provides a visual preview of how posts will look on Instagram. Planoly offers a free plan with limited features but has paid plans starting at $7 per month.

"...The software also makes it extremely easy to create social media marketing campaigns built around hash tags...." Peer review by Kenneth Shuman

"...A post shared by Planoly Planner for Insta (@planoly) on Apr 1, 2020 at 6:31am PDT Planoly is simplifying social media marketing...." 10 Best Social Media Scheduling Apps You Should Use