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Wicked Reports vs Improvado: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Wicked Reports vs. Improvado is based on a specific set of business needs and context. The comparison uses 4346 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Wicked Reports and Improvado

Wicked Reports, and Improvado belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Wicked Reports covers Lifetime Value Management, Advertisement with Social Media, Campaign Management, Generation Of New Leads, etc.

Improvado focuses on Advertisement with Social Media, Competitive Intelligence, Campaign Management, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Wicked Reports

Focus area

Software Failure Risk

  • medium

logo Improvado

Focus area

Improvado is better than Wicked Reports for

Software Failure Risk

  • low

About

Wicked Reports | Marketing attribution for small businesses

Unified modern data stack for revenue operations

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

19

51

Total Goals
(we found evidences for)

8

11

Top Processes

Evidences indicate better relative satisfaction


lifetime value management



generation of new leads


campaign management


engagement management

engaging and following up


subscription management





conversion management


training & onboarding



competitive intelligence


social media analytics


social media management

social media analytics


sending & publishing communications


tracking & monitoring communications


communication management

sending & publishing communications

tracking & monitoring communications


pipeline management




international marketing




content publishing


content management

content publishing


social media marketing


workflow management



products & pricelist management


channel management


performance management


promotion management



knowledge management



Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • See 5 more
  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Scale best practices

  • Improve digital and social presence

  • Improve visibility

  • See 8 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more
  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

No Data

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting