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Wordstream vs Google Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Wordstream vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 148483 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Wordstream and Google Analytics

Wordstream, Google Ads, Microsoft Advertising, etc., belong to a category of solutions that help Search and Social Advertising, whereas Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Wordstream covers Advertisement with Social Media, Communication Management with Social Media, Campaign Management, Social Media Management with Social Media, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Wordstream

Focus area

Wordstream is better than Google Analytics for

Software Failure Risk

  • medium

logo Google Analytics

Focus area

Google Analytics is better than Wordstream for

Software Failure Risk

  • medium

About

The power of online advertising to organizations of all sizes

Web analytics service that provides statistics and basic analytical tools

Age

2007

Financials

SERIES C

SERIES A

Business Need

Total Processes
(we found evidences for)

113

145

Total Goals
(we found evidences for)

19

23

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications



social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


training & onboarding



generation of new leads


sales document management

contract management

proposal & quote management



competitive intelligence


workflow management


social media marketing



conversion management



conference call management





identify target customers

customise loyalty program




account management


sales call management

meeting management


rating and review management


contact list management


performance management






lead qualification: technographic



products & pricelist management




segmentation and targeting



lifetime value management



knowledge management






opportunity management




customer feedback management

measuring customer satisfaction



outbound marketing


courses & assessment

create learning path



personalized marketing



community building




community marketing


business development


trade show marketing





referral management


follower management


discount management


promotion management



relationship marketing


relationship management



international marketing




channel management


influencer marketing


touchpoint management


sales review & feedback


geographic segmentation



database marketing


advocacy management



category management



revenue cycle management



Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Improve efficiency

  • Increase sales & revenue

  • Enhance customer relationships

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Launch new products

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve internal communications

  • Increase average basket value

  • See 16 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting